Earlier quoted context omitted.
That "other direction" is much more significant, at this point. For every Kickstarter/Indiegogo project that's cloned by a Chinese manufacturer (e.g, Fidget Cube), there's probably at least 10 or 20 "projects" created to resell something that's already available. It's a huge issue for the credibility of both sites.
What's truly fascinating is all of these innovative products made in Asia which aren't officially marketed in the West (thus allowing people to market it in smalltime ways, like Kickstarter). If you go to the right parts of Asia now you will see a wild array of amazing, futuristic products that you can't find anywhere in the US.
(i live in asia)