The conversion problem on mobile does seem like an issue, but speaking as a former customer of Etsy what drove me away was the selection. Not that it's too small - rather, Etsy is now flooded with thousands of storefronts selling "artisan" pieces that are actually bought on AliExpress or similar and marked up. If they're trying to apply ML to managing customer recommendations, they should figure out how to identify w…
This is tougher than it seems on the surface. A few years ago, I was involved in planning and running a maker "fest". We invited makers, and artists to the festival to show off their projects, and some of them wanted to sell things. A not-insignificant number of participants who wanted to sell things were just reselling things you could buy at Michaels, or buy online (in bulk) for cheap. Sometimes with just a little…
Seems a bit unsolvable.