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I'm an ex-Facebook exec: don't believe what they tell you about ads

theguardian.com

91–100 of 140 posts

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#91
post #50

He's a nice guy. But his book is way past its sell-date - time to stop milking it so much & get on to the next gig/book/whatever. https://news.ycombinator.com/user?id=antongm

Lol. Nope. It's been out less than a year. How many writing careers do you follow?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#92
post #32

Dumb article is dumb. Ex-product manager = / = Facebook exec, this person also hasn't worked there in four years. "Targeting emotionally troubled teens" without detailed explanation as to how someone could implies simplicity in the matter, but it's not like an advertiser is typing in "show my ads to emotionally troubled teens please."

Dumb reader is dumb. It's an op-ed not an article. For the details, perhaps open FB's ad creation UI. You are indeed correct you don't target ads like you enter a search query.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#93

I don't agree with his claims that the following are among "a long list of Truths That Cannot Be Stated Publicly". I don't think anyone would care; I care very much about racism and can't imagine anyone I know objecting to these. * "people who liked Jay Z were more likely to like Obama" * "Hispanics between the ages of 18 and 25 probably do engage with ads singing the charms and advantages of military service." (I'm…

The Jay-z example was real and the tool was shot down by policy. Some targeting is really prohibited thanks to policy.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#94
post #79
post #73

A little off-topic, but from the article: > I’ll illustrate with an anecdote from my Facebook days. Someone on the data science team had cooked up a new tool that recommended Facebook Pages users should like. And what did this tool start spitting out? Every ethnic stereotype you can imagine. We killed the tool when it recommended then president Obama if a user had “liked” rapper Jay Z... The author left Facebook in 2…

[deleted]

Actually existed for years and made a pile of money, and was only closed down when their entire programmatic stack was shut down (LiveRail, the test DSP, and effectively Atlas). You clearly don't know dick about ad tech.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#95
post #73

A little off-topic, but from the article: > I’ll illustrate with an anecdote from my Facebook days. Someone on the data science team had cooked up a new tool that recommended Facebook Pages users should like. And what did this tool start spitting out? Every ethnic stereotype you can imagine. We killed the tool when it recommended then president Obama if a user had “liked” rapper Jay Z... The author left Facebook in 2…

There have been dozens of page recommender units, which have come and gone.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#96
post #93

I don't agree with his claims that the following are among "a long list of Truths That Cannot Be Stated Publicly". I don't think anyone would care; I care very much about racism and can't imagine anyone I know objecting to these. * "people who liked Jay Z were more likely to like Obama" * "Hispanics between the ages of 18 and 25 probably do engage with ads singing the charms and advantages of military service." (I'm…

The Jay-z example was real and the tool was shot down by policy. Some targeting is really prohibited thanks to policy.

No offense, but how do you know?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#97

"The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke." Woah. They're asking to be regulated.

Indeed. Zuck was forced to backtrack his denials following the election, and is now committed to tackling fake news. They sing a very different tune now.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#98
post #91
post #50

He's a nice guy. But his book is way past its sell-date - time to stop milking it so much & get on to the next gig/book/whatever. https://news.ycombinator.com/user?id=antongm

Lol. Nope. It's been out less than a year. How many writing careers do you follow?

Everybody I know and his cat has read the book. Give us another book. How about reprinting the old adgrok blog posts about why SF is better than nyc because person in NYC is significant only if they showed up in the Sunday marriage section, whereas the SF guy can build something out of thin air and climb the rings of Fame. I dug that.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#99
post #81

Earlier quoted context omitted.

Yeah I get that it is unfortunate to say the least that people need/want these loans. However, what is the right thing to do about the loans? If they are predatory, maybe they should be illegal. But who am I to tell people what they can and cannot do with their money? That would be rather patronizing. If we assume that people getting these loans are grown adults why shouldn't we allow people offering them to advertis…

If you're an advertising platform, you can choose what sort of products are advertised on it. All of them do. You can, quite reasonably, decline to advertise things that are unethical. For instance, predatory loans. You are choosing not to profit off the misery of others. This is not nearly as complicated as you make it out to be.

Will the target demographics universally and unequivocally benefit when online access to such loans is cut off?

Other choices might include an even more predatory local check-cashing place and a guy named Vinnie who seems to own a lot of baseball bats for someone that never plays baseball.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#100
post #62

Earlier quoted context omitted.

How does an ad cause poverty?

If it encourages someone to do something that will cause them to go into poverty, such as taking a payday loan they can't afford.

What about an ad for a car, a college, a credit card, a diamond or a vacation cruise?
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