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I'm an ex-Facebook exec: don't believe what they tell you about ads

theguardian.com

51–60 of 140 posts

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#51

"The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke." Woah. They're asking to be regulated.

Not a very good joke. I'd have considered it a moral imperative to act on that impulse.

Maybe they did?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#52
post #41
post #33

Earlier quoted context omitted.

That's not questioning, that's rejecting wholesale without a proper argument as to why. And frankly I don't at all see the ethical analogy between luxury athleisure and payday loans, and it seems to me you'd have to be pretty damn fucking self-deluded to think they're remotely comparable.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

>>it's a good that a demographic buys.

Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#53

"Sometimes data behaves unethically." No, data doesn't behave at all. This is quite a cynical deflection of responsibility for ethically questionable actions taken by people.

Ethics is a human construct. So data could very well show that unethical (by some definition) behaviour is profitable.

I think this is the point being made: the data shows, beyond statistical doubt, that payday loan ads aimed at a certain demographic have better conversion, ergo profit. The data also shows, beyond statistical doubt, that [current fashionable brand] yoga pant ads aimed at a certain demographic have better conversion, ergo profit. The data doesn't care. If you are an ad-funded company (as both facebook and google are), you can't afford to ignore the data, it's your differentiator.

I'm not saying I agree with it, I am saying that ethics is an opinion, data is fact. I long for a time when we as a species evolve beyond being so predictably influenced by propaganda.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#54

"The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke." Woah. They're asking to be regulated.

I think they should be, once they get to the point where they are ubiquitous enough to be considered an official identity and information provider (in the way that newspapers and TV have been), something which they've brought upon themselves in advocating a "real name" policy.

The idea that UI/UX can change the outcome of an election, though, isn't terribly new. Consider 2000's butterfly ballots: http://www.asktog.com/columns/042ButterflyBallot.html

Though of course it's a different thing when a county inadvertently affects vote results by unintentional bad design, versus when a centralized entity intends to have an effect.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#55
post #41

Earlier quoted context omitted.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

>>it's a good that a demographic buys. Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Corporations will sell you just enough rope to hang yourself unless the government steps in and tells them not to through regulation. But that's the antithesis of business, neo-liberal economics will argue. Canada still sells asbestos to third world countries for instance.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#56
post #17

"We are not Facebook's customer. We are their product." I have stated that fact so many times to so many people, and yet most people don't care. They continue to use Facebook. It's almost as if people are addicted to Facebook.

This is just semantics. You get to use Facebook in exchange for having the info you share there used for advertising, and having those ads show up on the side of the page. Who cares what you call it.

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#57
post #45

Earlier quoted context omitted.

Exactly, like newspapers and TV channels. Oh, they are already in good hands...

Broadcast media can't microtarget like that. At best they can cultivate a certain audience, but it's an extremely crude tool in comparison.

Sure, but broadcast media is regulated by the FEC and FCC:

http://www.washingtonpost.com/wp-dyn/content/article/2007/11...

https://www.propublica.org/getinvolved/item/if-tv-stations-w...

https://sunlightfoundation.com/2015/11/10/everything-you-nee...

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#58
post #41

Earlier quoted context omitted.

it's a good that a demographic buys. that's the way that ethically bereft corporations see it. i would even guess that this is how zuck sees it. people who buy jay-z buy obama. people with lower income buy payday loans. there is nothing ethical about any of this unless you want to add the ethical dimension. corporations are expected not to. and yet the data is allowing them more and more to target these "opportunitie…

>>it's a good that a demographic buys. Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Are you suggesting that pay day loans should be illegal or advertisements for them should? If not why not advertise them to the audience that is apparently interested in it?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#59
post #24

Earlier quoted context omitted.

You ought to continue to read past that. Because you missed his point. He goes on to basically question "ethics" entirely: >What did this tool start spitting out? Every ethnic stereotype you can imagine....People who liked Jay Z were more likely to like Obama – it was one of the statistical truths Facebook couldn’t be seen espousing. I disagreed. Jay Z is a millionaire music tycoon, so what if we associate him with t…

Well to answer his question: because in the examples of African Americas and Hispanics, there's a power structure with its roots in the racist history of American capitalism, and profiting off of that power structure is definitely less ethical than getting an affluent woman to spend some of her disposable income.

So selling them the pay day loan is bad or advertising it or advertising it to them?

Re: I'm an ex-Facebook exec: don't believe what they tell you about ads

#60

Earlier quoted context omitted.

>>it's a good that a demographic buys. Oxygen and carbon monoxide are both gases. One of them is poisonous to humans.

Are you suggesting that pay day loans should be illegal or advertisements for them should? If not why not advertise them to the audience that is apparently interested in it?

There's a difference between an interest in yoga pants and an 'interest' in predatory loans or military service for lack of other options.
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