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Google plans ad-blocking feature in Chrome browser

wsj.com

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Re: Google plans ad-blocking feature in Chrome browser

#91

Post by taurath »

pookeh wrote: post #43

Hmm... Step 1. Surprise the world with better ad blocking tech than what currently exists. Step 2. When trust in tech is established, start blocking ads from other ad networks by calling them foul. Do this slowly so it's not obvious. Step 3. Wait for customers of other ad networks to notice their ads are not effective. Step 4. Steal customers...Profit.

Thats just mutually assured destruction - all IE/edge browsers would start blocking all google ads, firefox would block everyone, chrome would black all not google ads, and half the internet economy collapses

Re: Google plans ad-blocking feature in Chrome browser

#92

Post by whyleyc »

aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

It may be laudable to try and lead an "industry-wide" effort to clean up ads but it stinks of hypocrisy when Google repeatedly allows all shades of garbage to permeate its' own Adsense network.

We talked about this only a week ago: https://news.ycombinator.com/item?id=14094083

Re: Google plans ad-blocking feature in Chrome browser

#93

Post by mpeg »

askvictor wrote: post #51

I can only hope they are also developing a micropayment system to allow easy payment for web content. This shouldn't be too hard - they have a billing system (Google Play) already

They have a system to allow easy payment for web content: Google ads.

Re: Google plans ad-blocking feature in Chrome browser

#96

Post by mpeg »

whyleyc wrote: post #72
lucasmullens wrote: post #28

Earlier quoted context omitted.

They're following a standard: https://www.betterads.org/standards/ Seems like a safe bet they wouldn't serve ads that would get blocked.

Except they don't follow that standard: http://www.groundup.org.za/article/why-were-dropping-google-...

Seems like you haven't read the better ad coalition standard, because it doesn't say anything about creative content – it's just about formats.

And, honestly, that site is basically a south african blog; as much as I love picking a fight when it's due, I don't think Google is to blame here, but the advertisers targeting their core demographics.

Re: Google plans ad-blocking feature in Chrome browser

#97

Post by microdrum »

Serious question: I see that they are (sort of) adhering to (some) standard of "ad acceptability."

Why are ads that consume a few too many CPU cycles more morally repugnant than ads that nearly invisibly manipulate a consumer's search results with undermining, misdirecting, or hortatory messaging?

Re: Google plans ad-blocking feature in Chrome browser

#98

Post by 97s »

aesthetics1 wrote: post #12

"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome." I like this approach. It punishes site owners for running malicious or badly…

Exactly. I don't mind ads that are just ads. They have taken them way too far. Requiring clicks, music, or popups. BLEH.
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