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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#52
post #42
post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

The opposite, I would say. Google has strict guidelines for ad creative content and polices its ads as well; they're almost certainly above their own bar. So this is essentially threatening to block everyone else, or at least those behaving poorly.

Fairly well. As someone who uses AdSense and has had site users report bestiality ads, you can't automate quality ad content.

Re: Google plans ad-blocking feature in Chrome browser

#53
post #45
post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

No because all of their ads will meet standards. I wouldn't be surprised if a competing lower-quality ad agency sues Google over this.

Why are you saying no, then proceeding to make the parent's point for them?

Re: Google plans ad-blocking feature in Chrome browser

#54
post #38

Note that this is built-in in Opera, which is basically a skin over Chromium at this point. I definitely recommend it.

How is opera like chromium at this point? I've been using safari mostly, so I've not kept up with browsers and development.

I'm not the parent poster, but I believe the parent was referencing the fact that Opera now uses the same rendering engine as Chrome/Chromium.

I haven't used Opera since they changed rendering engines, so I can't comment beyond that.

Re: Google plans ad-blocking feature in Chrome browser

#55
post #45
post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

No because all of their ads will meet standards. I wouldn't be surprised if a competing lower-quality ad agency sues Google over this.

> their ads will meet standards

If something else on the page doesn't, presumably Chrome will block Google's ads too.

Re: Google plans ad-blocking feature in Chrome browser

#56
I wonder how this will impact their competitors (Facebook?). I assume these features will be opt-in instead of enabled-by-default. it could be pretty catastrophic if it is enabled by default. For an optin feature, it is not much different from today, where a user can install adblocker extension. Very few consumers opt to do so.

A while ago, Apple added ad blocking features to iOS 9, however users had to explicitly enable them by installing an adblocker apps. I have not seen significant impact by this move (G and FB are still growing).

Re: Google plans ad-blocking feature in Chrome browser

#57
post #42
post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

The opposite, I would say. Google has strict guidelines for ad creative content and polices its ads as well; they're almost certainly above their own bar. So this is essentially threatening to block everyone else, or at least those behaving poorly.

Google's AdMob routinely shows me "virus scan now!" and "extend battery!" with full flashing yellow and red.

They've also hosted fake download ads for e.g. Skype.

Re: Google plans ad-blocking feature in Chrome browser

#60
post #45
post #29

Earlier quoted context omitted.

I like it too, but isn't Google in a conflict of interest here?

No because all of their ads will meet standards. I wouldn't be surprised if a competing lower-quality ad agency sues Google over this.

Google is an ad network, not an ad agency. All ads should meet the Initial Better Ads Standards at the very least, we're not talking about creative quality here, we're talking about reducing user pain that things like fullscreen ads, autoplays, popups... create.

It's a good start, but consumers deserve a better ad experience for approved formats too.

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