Earlier quoted context omitted.
I remember seeing a "food security" campaign where demonstraters wanted the country to achieve 100% food sufficiency as a national security prerogative. Wasn't sure if it was a strange form of nationalism, or a veiled lobbying effort by an interest group (the abundance of very small scale farmers across the countryside)
Security of food supply is now also nationalism? Are we allowed to do anything in our self-interest anymore?
But people actually campaigning for it...
People, who rarely get worked up about anything that doesn't put money in their pocket or stroke their ego, giving enough of a damn to go out and campaign for it... well, OP said it directly: he wasn't sure whether it was about putting money in their pocket, or stroking their ego.