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How United Onboards New Users (design)

useronboard.com

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Re: How United Onboards New Users (design)

#11

This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.

Most likely this was outsourced to shop that doesn't care at all about anything but checking off "requirements" in a contract.

Re: How United Onboards New Users (design)

#12

This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.

I doubt that it is a problem with the dev team, or a PM's lack of org clout or lack of API access (apparently the app could functionally do what it needed to do, except perhaps the final step, which might have required correcting an expired CC. iTunes has the same flaw when my card expires, requiring me to login from my desktop to fix). In my opinion, this is purely the fault of the PM or PO for lacking any sort of understanding of proper interaction design or making it a point to enlist the help of others who do, with the end result being a horrible UX.

Re: How United Onboards New Users (design)

#13
post #11

This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.

Most likely this was outsourced to shop that doesn't care at all about anything but checking off "requirements" in a contract.

That sounds about right.

Re: How United Onboards New Users (design)

#15
Curious why the user didn't click back instead of on the home button around slide 70-75. It would have saved them about 50 slides or so and 10-15 minutes of real time. They clearly saw the back button later around slide 120. The micro-pessimization of looking at the account creation flow before attempting to book a flight also seemed somewhat unnecessary.

While it is not an excuse for the poor design, I am not sure why you would search award travel if you don't have any points/miles to redeem nor even have an account. They even leave the boxes unchecked by default. Clearly a better UI would have process equally streamlined both for new users and for customers with United miles/points to spend.

Re: How United Onboards New Users (design)

#16
I tried the United app last year. I was in Austin, about two hours before my flight.

I signed in and expected my flight info. Nope. Instead, they asked for my confirmation number. Remember, they know who I am and the current time. Why else would I open the app?

I checked the "airport maps" page assuming it would show Austin. Granted, as my home airport, I probably don't need a map but maybe my destination? Nope, Cleveland.

Delete.

Re: How United Onboards New Users (design)

#17
post #15

Curious why the user didn't click back instead of on the home button around slide 70-75. It would have saved them about 50 slides or so and 10-15 minutes of real time. They clearly saw the back button later around slide 120. The micro-pessimization of looking at the account creation flow before attempting to book a flight also seemed somewhat unnecessary. While it is not an excuse for the poor design, I am not sure w…

It's like you're angrily agree with the OP.

> I am not sure why you would search award travel if you don't have any points/miles to redeem

Well in this day and age of award bonuses, sign up awards, maybe they believed they might have some already. This wasn't made apparent in the app.

Re: How United Onboards New Users (design)

#19
post #15

Curious why the user didn't click back instead of on the home button around slide 70-75. It would have saved them about 50 slides or so and 10-15 minutes of real time. They clearly saw the back button later around slide 120. The micro-pessimization of looking at the account creation flow before attempting to book a flight also seemed somewhat unnecessary. While it is not an excuse for the poor design, I am not sure w…

Right, along with complaining that 'Show Nearby Airports' doesn't work when you've forbidden location services.
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