This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.
How United Onboards New Users (design)
11–20 of 52 posts
Re: How United Onboards New Users (design)
#12This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.
Re: How United Onboards New Users (design)
#13This is probably a result of having a huge team of disempowered developers, each working on delivering a tiny slice of functionality, with a product owner lacking any kind of organizational clout. Most likely the app team is beholden to a much larger, powerful and entrenched backend division that dictates what APIs they have available and when they can use them.
Most likely this was outsourced to shop that doesn't care at all about anything but checking off "requirements" in a contract.
Re: How United Onboards New Users (design)
#14http://www.useronboard.com/how-united-onboards-new-users/?sl...
Re: How United Onboards New Users (design)
#15While it is not an excuse for the poor design, I am not sure why you would search award travel if you don't have any points/miles to redeem nor even have an account. They even leave the boxes unchecked by default. Clearly a better UI would have process equally streamlined both for new users and for customers with United miles/points to spend.
Re: How United Onboards New Users (design)
#16I signed in and expected my flight info. Nope. Instead, they asked for my confirmation number. Remember, they know who I am and the current time. Why else would I open the app?
I checked the "airport maps" page assuming it would show Austin. Granted, as my home airport, I probably don't need a map but maybe my destination? Nope, Cleveland.
Delete.
Re: How United Onboards New Users (design)
#17Curious why the user didn't click back instead of on the home button around slide 70-75. It would have saved them about 50 slides or so and 10-15 minutes of real time. They clearly saw the back button later around slide 120. The micro-pessimization of looking at the account creation flow before attempting to book a flight also seemed somewhat unnecessary. While it is not an excuse for the poor design, I am not sure w…
> I am not sure why you would search award travel if you don't have any points/miles to redeem
Well in this day and age of award bonuses, sign up awards, maybe they believed they might have some already. This wasn't made apparent in the app.
Re: How United Onboards New Users (design)
#18I wonder how it stacks up against other airlines' apps?
How do the airlines' apps stack up against 3rd-party apps like Kayak?
Re: How United Onboards New Users (design)
#19Curious why the user didn't click back instead of on the home button around slide 70-75. It would have saved them about 50 slides or so and 10-15 minutes of real time. They clearly saw the back button later around slide 120. The micro-pessimization of looking at the account creation flow before attempting to book a flight also seemed somewhat unnecessary. While it is not an excuse for the poor design, I am not sure w…