Apple decided making wifi hardware was too hard, but they can make cars?
My guess: they saw a flooded market with no brand loyalty because its a box that sits unnoticed in an office or living room and said "We can leave the scraps for Linksys and TP-Link" then saw Tesla's margins and said "Yeah, that looks nice."
http://www.reuters.com/article/us-teslamotors-cash-insight-i...