Earlier quoted context omitted.
I've read the book. None of those companies would even acknowledge their competition. Ford/GM/all other ICE companies acknowledge both Tesla, and the fact that there is a clear runway on oil.
IMO GM is doing a better job of it. While they do have a compliance car (Spark EV), they've also got the Volt and Bolt, and both will be 50 state cars. Ford has primarily focused on hybrids and there EV offerings are either fleet-only or compliance cars.
http://insideevs.com/march-2017-plug-electric-vehicle-sales-...