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Photoshop is not a verb

adobe.com

31–40 of 59 posts

Re: Photoshop is not a verb

#32
Columbia Journalism Review used to have full-page advertisements from Xerox that read, "You can't Xerox a Xerox on a Xerox. But you can make a copy on a Xerox-brand copier."

It was effective, in that I remember the ad many years later. But it didn't do much to change the way people use language.

Re: Photoshop is not a verb

#33
post #22

Earlier quoted context omitted.

This is how they want you to use it: > Trademarks are proper adjectives and should be followed by the generic terms they describe. > Correct: The image was manipulated using Adobe® Photoshop® software. > Incorrect: The image was manipulated using Photoshop. Adobe's own marketing pages consistently use the ostensibly "incorrect" usage though: http://www.adobe.com/au/products/photoshop.html

Someone should alert them that their phone number on the bottom is missing a digit somewhere.

The number is correct, it's an Australian number [0]. Specifically a FreeCall number following the format: 1800 xxx xxx. Not to be confused with the United State's 1-800-xxx-xxxx format. An easy mistake to make if you didn't notice the /au/ in the URL.

[0] https://en.wikipedia.org/wiki/Telephone_numbers_in_Australia

Re: Photoshop is not a verb

#34
post #23

So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.

The verb now has negative connotations, in that anything refereed to as photoshopped means it is obviously badly edited and/or fake looking.

Re: Photoshop is not a verb

#35
post #18

Photoshop is a verb. Adobe's trademark lawyers would very much like it to not be a verb, but it is. They've lost that battle long ago.

I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…

$29 per month for the student subscription which includes access to ALL creative cloud products? That isn't expensive at all especially in the context of higher education where a single textbook can cost over $100.

Re: Photoshop is not a verb

#36
post #27

Earlier quoted context omitted.

This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.

While Kleenex is commonly used to refer to any brand of facial tissue, I've never heard of it being used as a verb.

They face the same legal challenge though. Also, you don't Kleenex your face? :)

Re: Photoshop is not a verb

#37
post #27
post #23

So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.

This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.

Here's Google's terms [1]. I just remembered Bing was trying desperately to turn bing into a verb! Bing it, they said.

[1] https://www.google.com/permissions/trademark/rules.html

Re: Photoshop is not a verb

#38
I remember reading on Kelloggs box: If it doesn't say Kelloggs on the box, it's not Kelloggs in the box.

Where I live many people call Kelloggs any cereal boxes. I though they should have been proud that their every such product is called by their name.

Pampers also comes to my mind - almost no one calls them diapers - just pampers be it from any manufacturer.

Re: Photoshop is not a verb

#39
post #18

Photoshop is a verb. Adobe's trademark lawyers would very much like it to not be a verb, but it is. They've lost that battle long ago.

I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…

I don't think it's terribly expensive if you're a creative professional when you consider the Creative Cloud subscription model. The main reason it has become the standard is because it's so great.

I'm not sure what you mean by "apparently we can't negotiate." There are bulk licensing deals and student discounts. If you're a student, you can get Photoshop and Lightroom for $10/mo. If someone needs it for one course, that's seems pretty affordable.

Re: Photoshop is not a verb

#40
post #18

Earlier quoted context omitted.

I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…

$29 per month for the student subscription which includes access to ALL creative cloud products? That isn't expensive at all especially in the context of higher education where a single textbook can cost over $100.

Actually, it's only $20/mo. Or $10/mo if you only want Photoshop/Lightroom.
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