Photoshop is not a verb
31–40 of 59 posts
Re: Photoshop is not a verb
#32It was effective, in that I remember the ad many years later. But it didn't do much to change the way people use language.
Re: Photoshop is not a verb
#33Earlier quoted context omitted.
This is how they want you to use it: > Trademarks are proper adjectives and should be followed by the generic terms they describe. > Correct: The image was manipulated using Adobe® Photoshop® software. > Incorrect: The image was manipulated using Photoshop. Adobe's own marketing pages consistently use the ostensibly "incorrect" usage though: http://www.adobe.com/au/products/photoshop.html
Someone should alert them that their phone number on the bottom is missing a digit somewhere.
[0] https://en.wikipedia.org/wiki/Telephone_numbers_in_Australia
Re: Photoshop is not a verb
#34So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.
Re: Photoshop is not a verb
#35Photoshop is a verb. Adobe's trademark lawyers would very much like it to not be a verb, but it is. They've lost that battle long ago.
I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…
Re: Photoshop is not a verb
#36Earlier quoted context omitted.
This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.
While Kleenex is commonly used to refer to any brand of facial tissue, I've never heard of it being used as a verb.
Re: Photoshop is not a verb
#37So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.
This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.
Re: Photoshop is not a verb
#38Where I live many people call Kelloggs any cereal boxes. I though they should have been proud that their every such product is called by their name.
Pampers also comes to my mind - almost no one calls them diapers - just pampers be it from any manufacturer.
Re: Photoshop is not a verb
#39Photoshop is a verb. Adobe's trademark lawyers would very much like it to not be a verb, but it is. They've lost that battle long ago.
I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…
I'm not sure what you mean by "apparently we can't negotiate." There are bulk licensing deals and student discounts. If you're a student, you can get Photoshop and Lightroom for $10/mo. If someone needs it for one course, that's seems pretty affordable.
Re: Photoshop is not a verb
#40Earlier quoted context omitted.
I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…
$29 per month for the student subscription which includes access to ALL creative cloud products? That isn't expensive at all especially in the context of higher education where a single textbook can cost over $100.