21–30 of 59 posts
I wonder if Xerox went through the same mental gymnastics on their path down the drain?
I'm mostly disturbed by the sentence "Since Photoshop is a trademark, you should always use it as an adjective only to describe the Adobe products associated with the Photoshop brand.", as Photoshop is clearly a noun.
This is how they want you to use it: > Trademarks are proper adjectives and should be followed by the generic terms they describe. > Correct: The image was manipulated using Adobe® Photoshop® software. > Incorrect: The image was manipulated using Photoshop. Adobe's own marketing pages consistently use the ostensibly "incorrect" usage though: http://www.adobe.com/au/products/photoshop.html
It is a shibboleth, and the "Lego community" is incredibly serious about it, to the point of incivility, but who cares?
Photoshop is a verb. Adobe's trademark lawyers would very much like it to not be a verb, but it is. They've lost that battle long ago.
I think it's an excellent excuse to try to get people to stop making implicit product recommendations and reinforcing a de facto standard (monpoly?) when they are really just trying to say "photo editing". Adobe's Creative Suite is a little pet peeve of mine. Many people I know have it illegally (I'm a student, so that says something about the financial capabilities of my peers), and even if they can afford it they s…
So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.
So your brand got the rare honour of being used in many languages of the world as a verb, burning the brand to peoples heads and then, instead of being damn proud, you publish such a marketing nonsense and slam it in peoples faces? Are you kidding me?? Really, your marketing department thinks this is wrong? Challenge accepted. Let me GIMP your brand out of my mental image.
This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.