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$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?
I imagine there's cumulative effect that will happen: the longer you are a sponsor the more customers that will attract. Also, these new customers might come back at a later date.
I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR. It sounds like an all-around benefit to me.
Ignore the reddit and PRWeb based sales, since it's not really correlated with the DDG spend. And you only have 22 sales originated directly from DDG for a total of $550 in sales.
So they lost half their money, and that's before we talk about their costs. And I'm sure they have a much better profit margin than most businesses.
I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
I believe DDG doesn't set a referrer for privacy reasons.
$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?
We have a pretty high reorder rate so the cumulative effect of the sponsorship will probably be more than double the initial sales.
Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR. It sounds like an all-around benefit to me.
I dunno, but it doesn't sound like they got good results. Ignore the reddit and PRWeb based sales, since it's not really correlated with the DDG spend. And you only have 22 sales originated directly from DDG for a total of $550 in sales. So they lost half their money, and that's before we talk about their costs. And I'm sure they have a much better profit margin than most businesses.
I can your point about the PRWeb sales, but the reddit ad pct that I attributed to DDG sponsorship was the percentage above average and we've been advertising on Reddit for a few months now. Also, that was also immediate sales. We have a very good percentage of customers that reorder, especially around the holidays, so the final number will be much higher, probably by a multiple of 3 or 4.
So reddit advertising was free or am I missing something?
We spent $1000 dollars to get $1300 So reddit advertising was free or am I missing something?
Assuming they're refering to an ad, and not a search result, why not just link to http://www.mysite.com/?ref=ddg ?
"DuckDuckGo does not include referrer information in their links. This means that when you click on a link at DuckDuckGo, the site you are going to does not know where you come from." Assuming they're refering to an ad, and not a search result, why not just link to http://www.mysite.com/?ref=ddg ?