DuckDuckGo Sponsorship By The Numbers
posterburner.com
DuckDuckGo Sponsorship By The Numbers
1–10 of 21 posts
Re: DuckDuckGo Sponsorship By The Numbers
#2Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR.
It sounds like an all-around benefit to me.
Re: DuckDuckGo Sponsorship By The Numbers
#3Not only did PosterBurner get good results from the sponsorship, but they also get to write an article about the results and bring in still more sales and PR. It sounds like an all-around benefit to me.
Yeah, and DDG's being advertised on their blog for free after making $1000 by being sponsored by them, that's a pretty good deal.
Re: DuckDuckGo Sponsorship By The Numbers
#4I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information.
Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end?
The ability to track and analyze is critical for a $1000/week spend.
Re: DuckDuckGo Sponsorship By The Numbers
#5I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
I don't get. We don't they use an special query string to identify the origin? Like the utm_ from Analytics.
Re: DuckDuckGo Sponsorship By The Numbers
#6I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
Just use a special landing page like http://yoursite.com/duckduckgo and you just redirect and get your own stats by seing who came to your site from this landing page...
Re: DuckDuckGo Sponsorship By The Numbers
#7I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
I should have thought of this earlier. If you send it through a redirect url (or even better a special DDG landing page), it is certainly traceable.
Re: DuckDuckGo Sponsorship By The Numbers
#8I'd be interested in sponsoring DuckDuckGo, but I'd want to make sure I got referrer information. Does anyone know if this is because DDG is using a redirect in between the link on their site and the advertiser's site, or is it just down to lack of set up on PosterBurner's end? The ability to track and analyze is critical for a $1000/week spend.
I believe DDG doesn't set a referrer for privacy reasons.
Re: DuckDuckGo Sponsorship By The Numbers
#9$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?
Re: DuckDuckGo Sponsorship By The Numbers
#10$1000 for $1300 in sales seems high, is 75% ad spend normal for the industry ?
I imagine there's cumulative effect that will happen: the longer you are a sponsor the more customers that will attract. Also, these new customers might come back at a later date.