141–150 of 156 posts
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It's kind of interesting that self-hosted direct advertising hasn't taken off as a technical problem to solve.
Because that's a business problem, the technical side of it was solved a long time ago.
The fix to online ad fraud is obvious: CPA (Cost per action). If a signup occurs, then you pay for the ads. If a user pays for the service, then you pay for the ads. It would align the incentives of the advertisers (people paying for ads) and the ad networks (google). Currently it is the ad networks incentive to use CPC and to hide fraud by not releasing traceable ids, allowing clicks from bots/proxies/adsense holder…
My guess is that prices would go up dramatically if you started selling on CPA - and the ad tech business model would change significantly.
Seems like the best way to do this would be to hand curate targeted advertising and then charge a huge premium.
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What? It's not a protection racket. Google is a private enterprise who is free to show whatever content they like on their page. Not showing your site is not illegal, nor is it unethical. A protection racket involves some illegal compulsion to pay for the protection. That's what makes it illegal.
It's not a protection racket but it is close to becoming a monopoly, which is also illegal in some circumstances. This sort of anti-competitive coercion through overwhelming market power is why monopoly laws exist in the first place.
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That's exactly what I would have done given such a task if there was no good way to automate it.
Many people do think exactly like that, but now realize that the output of such a task is often an input to another one. Garbage in, garbate out applies just as much to decision processes as to computers.
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It’s actually both. The site determines what categories of ads can be displayed, and the viewer profile determines which in those categories will be actually shown.
How does this tracking really works? Is it really this sophisticated behemoth of AI research that makes it impossible to avoid? Why is it that I get targeted as an balding middle aged man with erectile dysfunction when I'm not?
In terms of what ads to show you, AI not really necessary. Often it's just for stuff you've searched for on Google, amazon etc.
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It's not being stupid it's designed that way. "Gee that'd suck if somebody else bought ads for all your organic keywords. Sorry we don't have a better way to prevent that, you should bid on those." Even if Google did provide a provision for blocking ads for certain keywords (and they do have one), who controls that system? Amazon is also a bad example since many 3rd parties affiliated with - and driving traffic to -…
I think that's entering an area of ad ethics. Yet, its an ethical violation that companies like Google make today. If I search for "Wealthfront", I get an ad for Wealthfront, Betterment, and TDAmeritrade, in that order, before an organic result for Wealthfront. If Wealthfront didn't pay up, even though it is _obvious_ what I am looking for, the result I am looking would be buried. That's a protection racket. Rank-bas…
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and now have 12000 billing portals to manage? 12000 different sites to update every time you update your ads?
Yes. This is how it was done during the magazine era.
You could always contact a single magazine, but big corporations would let their ad agency handle distribution
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It's hard to tell from the article, but I don't think there was any change in Chase's advertising spend. My interpretation is that they are spending the same amount, but restricting bidding to a whitelist of sites. If so, the fact that they don't see an impact in # of impressions means more about the ad exchange's bidding system and inelastic demand (or lack thereof) for inventory on those whitelisted sites. I don't…
Also entirely possible that the balance of the 400k websites account for a miniscule percentage of impressions.
"Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression."