If Medium was 5 people in a basement I'd forgive them for not quite having a business model sorted out yet. What I fail to understand is how something like Medium turns into a bloated ~150 person company that's burning VC cash like crazy with no clear path towards becoming an actual business that makes decent revenue, let alone profit. Whether it's a bubble or not is semantics but it's these sorts of 'companies' that…
They burn $50m per year and have 60m readers They need 1.4% of readers to subscribe They charge 1/3 what the NYTimes does. The NYTimes company has +$1bn revenues. They can probably get 1.4% of readers to subscribe. They could also charge subscriptions for blogger tools. They could have tiered subscriptions ($5 is the lowest guardian membership, and it looks like you get little for it). They have only just started off…
Medium is just another place for people too lazy to setup a blog to post their crap. Most of the content stinks and is just self-promoting vanity posting. People won't pay for that. They could throw some ads up there and make a few bucks but again that's how a 5 person company (which Medium should be) is viable and makes people some money... not the bloated entity they are now.