51–60 of 394 posts
I work in the coffee industry and saw Sudden pop up last year so was interested in the technique and hacked it out. Freeze dried coffee is already what Folgers does and sell you. This is the more artisanal version of that since the big brands have big factories that can pump out plenty of instant coffee grounds. So this is a ramped up volume play on existing techniques perfected by the doomsday preppers. Youtube sear…
I don't understand the point of this product. You're obviously targeting people who already like coffee, such as myself: I already buy beans, grind them myself, and manage the process using an Aeropress, and I'm hardly some coffee hipster because I use goddamned Eight O'Clock Columbian Peaks. Yet, you are trying to sell me instant coffee, which I automatically am wary of because instant coffee is the shittiest coffee…
I'd suggest offering samples for a small price. Convincing customers about the taste with only a website can be an uphill battle unless they've been recommended the product, or actually tasted it. Perhaps free taste samples in stores can be a sales channel to the web site.
I don't understand the point of this product. You're obviously targeting people who already like coffee, such as myself: I already buy beans, grind them myself, and manage the process using an Aeropress, and I'm hardly some coffee hipster because I use goddamned Eight O'Clock Columbian Peaks. Yet, you are trying to sell me instant coffee, which I automatically am wary of because instant coffee is the shittiest coffee…
I've been a subscriber for Sudden Coffee since Christmas and I love it. The coffee is definitely as good the corner cafe here in San Francisco. I love it because it takes me 1/10 the time to make a great cup of coffee in the morning. I just upped my subscription so I can get more every month. On top of that the customer service has been top notch so far with Kalle himself answering my questions. My initial worry was…
I've only tried a few since I don't even live in SF, but IME "as good [as] the corner cafe here in San Francisco" could be anywhere from horrible to excellent, depending on the particular corner cafe.
I work in the coffee industry and saw Sudden pop up last year so was interested in the technique and hacked it out. Freeze dried coffee is already what Folgers does and sell you. This is the more artisanal version of that since the big brands have big factories that can pump out plenty of instant coffee grounds. So this is a ramped up volume play on existing techniques perfected by the doomsday preppers. Youtube sear…
It's somewhere in the middle to be honest. We did not invent freeze dried coffee - it's been around for over a century. However, it is quite difficult to make it work at-scale in a way that's profitable/sustainable, and that still tastes good.
I have a pretty extensive background in operations, manufacturing, & tech and I had to pull out every trick in the book to get this to work at our current scale & price. It was a lot of work.
It is also inherently more expensive to sell. All of the same things that make regular instant coffee taste bad also make it super cheap. We are trying to make it as affordable as possible, but at the end of the day the higher quality does require a more expensive process.
Wasn't a problem with "bad" instant coffee largely solved by Starbucks VIA, which too utilizes a novel tech that produces very decent results? Even the mega snobs of /r/coffee were largely OK with it came out few years ago. Also, re: this - Instant coffee is liquid coffee that’s been dehydrated. It’s normally made with the worst beans ... Next, the liquid is boiled down and finally dehydrated by spray drying it with…
Wasn't a problem with "bad" instant coffee largely solved by Starbucks VIA, which too utilizes a novel tech that produces very decent results? Even the mega snobs of /r/coffee were largely OK with it came out few years ago. Also, re: this - Instant coffee is liquid coffee that’s been dehydrated. It’s normally made with the worst beans ... Next, the liquid is boiled down and finally dehydrated by spray drying it with…
Earlier quoted context omitted.
What prevents you from subscribing and then unsubscribing just afterwards? (I don't know, maybe the webpage does, but there's no mention of minimum times anywhere and recurringcheckout has let me unsubscribe without problems in the past)
You have to call the New York Times to cancel your digital subscription. Why would I trust that some online coffee merchant I've never heard of isn't up to the same tricks? https://www.nytimes.com/content/help/account/purchases/subsc...
Honestly I'm mostly interested in the centrifugal brewing system. 85-90C doesn't seem very low to me, maybe just below my brewing range across methods (192-204). Sounds like your current method would be similar to an Aeropress. You said you'd spent 12 hours a day pulling shots- were you using espresso for the coffee? Is this freeze dried espresso, with more water added to it (like an Americano)? I'd truly love to kno…
Our current setup is quite different and in terms of flavor profile and brew dynamics does represent AeroPress. I'd love to go in more detail but can't disclose more.
I _actually_ subscribed, 8 cups for ~$19 seems pretty decent to me. Keep selling subscriptions ... it's a better business. How do your yields compare to cold brew?
Keep selling subscriptions...to corporate clients, to whom you can give volume discounts. You can sell a shit-ton of this (if it's great) at half the price. But almost $2.50 per cup is more than Nespresso, and the customers willing to spend that month-in and month-out are already going to have Nespresso, etc.
