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Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

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Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#11

Post by rhaps0dy »

33W wrote: post #6
ryduh wrote: post #2

Hi Kalle, I love my daily pour over, so I might not be your target market, but I'd definitely be interested in purchasing a few coffees without a subscription. Have you thought about offering that?

Same here - I'd pay $20 for a 5 count sample without a subscription.

What prevents you from subscribing and then unsubscribing just afterwards?

(I don't know, maybe the webpage does, but there's no mention of minimum times anywhere and recurringcheckout has let me unsubscribe without problems in the past)

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#12

Post by CrackpotGonzo »

ryduh wrote: post #2

Hi Kalle, I love my daily pour over, so I might not be your target market, but I'd definitely be interested in purchasing a few coffees without a subscription. Have you thought about offering that?

+1 would love to sample before kicking in for subscription

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#13

Post by yomly »

This is super interesting!

I had always assumed coffee was made via liophilization at scale, any insight on why it's not?

On the subject of extraction, how are you measuring yield? What are the main differences in the 40% coffee yield you're leaving on the table?

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#15

Post by startupdiscuss »

ryduh wrote: post #2

Hi Kalle, I love my daily pour over, so I might not be your target market, but I'd definitely be interested in purchasing a few coffees without a subscription. Have you thought about offering that?

Sometimes the market speaks REALLY clearly!

(1) I, too, would love to try it out.

This does mean that if it is not much better than my Keurig (wasteful) single use, I may not re-up. Would be interested to see.

(2) Also, would be great if the trial packets were available someplace that already had my credit card (like Amazon).

(3) Do you have half-cafs?

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#17

Post by aquilaFiera »

I've been a subscriber for Sudden Coffee since Christmas and I love it. The coffee is definitely as good the corner cafe here in San Francisco. I love it because it takes me 1/10 the time to make a great cup of coffee in the morning. I just upped my subscription so I can get more every month. On top of that the customer service has been top notch so far with Kalle himself answering my questions.

My initial worry was that it was too pricey but they released this blog post which I found enlightening: https://blog.suddencoffee.com/transparent-pricing-what-goes-...

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#19

Post by aquilaFiera »

fiftyacorn wrote: post #10
toss1941 wrote: post #8

Does anyone know how this compares to Starbucks Via?

i was thinking the same - via is definitely the best instant ive tasted

I like it better than Via, personally. I used to use Via before I drank Sudden.

Re: Launch HN: Sudden Coffee (YC W17) – Instant coffee that doesn't suck

#20

Post by subpixel »

mrkurt wrote: post #9

I _actually_ subscribed, 8 cups for ~$19 seems pretty decent to me. Keep selling subscriptions ... it's a better business. How do your yields compare to cold brew?

Keep selling subscriptions...to corporate clients, to whom you can give volume discounts.

You can sell a shit-ton of this (if it's great) at half the price. But almost $2.50 per cup is more than Nespresso, and the customers willing to spend that month-in and month-out are already going to have Nespresso, etc.

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