Counterfeits in comingled inventory has become pretty common on Amazon these days. "Fulfillment by amazon" has led them to comingle inventories on common products, meaning every seller's product gets jumbled together. I've gotten counterfeit huggies diapers from amazon (invalid serial number for huggies 'points' and different build quality), Mach 3 razor blades, GE MWF Water filters, even a counterfeit baby bath. The…
I've been running into his problem personally. About 25% of our business now is done via Amazon. We sell to Amazon retail directly and also use Amazon FBA internationally. The problem is that "other sellers" keep beating us to the buy box for certain SKUs. Amazon keeps asking us to sell to them for a lower price. The funny thing is, Amazon already gets the lowest price, by far, compared to all other distributors. I k…
I don't think you'll gain much from re-skuing products. You'll lose all your reviews and ranking, and at best will get a few months until the counterfeiters find the new listings.
Also, you can't fully close the old ones, so people will still sell on them, there will be multiple search results, bad customer experience, etc.
The better approach is to go after the sellers through Amazon, send infringement notices, etc. Might take some time, but once done they'll be gone forever.
If you'd be interested in having a conversation with me about these issues, we can set something up, email's in my profile. I'm heading back from the ASD show right now and I'll be swamped for a few days but email and we can work something out.