Interesting tidbit, when you scroll down the page to the end where the logos are displayed, the apple logo looks new, shiny and modern, the microsoft logo looks old and boring. Their corporate images reflect the logos quite well. edit: funny moderation here, would you mind telling me why ? Apple logo on the page not shiny ? Microsoft logo not old and boring ? Or do you - mistakenly - take me for an apple fanboy or so…
So irrelevant. Apple logo is indeed shiny, but it's 90ies-shiny. I much prefer Microsoft logo.
When given a choice between an ipod and a zune with twice the storage capacity the majority of teen-agers would probably pick the ipod.
When you sell consumer stuff 'cool' matters.
Microsoft always has to balance their business image with their 'cool' image and in most (hardware) consumer products (other than the Xbox) they seem to fail at that. Phones that run windows CE are (rightfully) seen as old fashioned, the zune was dead on arrival and so on.
Cool & shiny really matter.