The SNAP thesis I like the best is - "Twitter-like growth with FB ARPU". The monetization potential of this company is massive (geofilters, sponsored content, hardware with spectacles, etc.) and there's no direct comp for that. Pokemon Go showed us the bleeding of digital to physical, and Snap has the potential to be the first company to unlock value from it (ex. geofilters). Plus you can view SNAP as a call option o…
I don't buy that sponsored content or hardware are that exciting in terms of monetization potential. Geofilters are interesting new ad product, but as an ad product they are not really that exciting as you lose virality(ephemeral) and sharing. They are limited to your immediate social network. >it's actually been in international markets primarily I'd like to know where you read this. I'd still be concerned because t…
You can see the international DAU numbers in the S-1, but TC had a good summary and graphs: https://techcrunch.com/2017/02/02/snap-s1-numbers/
[1] http://www.adweek.com/digital/taco-bells-cinco-de-mayo-snapc...