Earlier quoted context omitted.
It is mostly credited to Gunpei Yokoi's philosophy: "Yokoi articulated his philosophy of "Lateral Thinking of Withered Technology". [...] "Withered technology" in this context refers to a mature technology which is cheap and well understood. "Lateral thinking" refers to finding radical new ways of using such technology. Yokoi held that toys and games do not necessarily require cutting edge technology; novel and fun g…
I think there's a bit of a darker side as well. The Wii was so unbelievably successful, and profitable that it seems to have created a kind of corporate-level of addiction, and subsequent profit-seeking behavior. The Wii was underpowered, quirky, but just happened to hit all of the notes that a ton of people who hadn't played games before (and would later move on to playing on phones and tablets) were looking for. Mo…
- Directional Pad (NES)
- Shoulder buttons on controller (SNES)
- third handle on a controller and controllers with expansion slots (N64)
- portable gaming systems (starting with gameboy, which didn't even have a backlit screen)
- subsequent iterations that included: folding designs (SP), Touch screens for interactivity (DS), game sharing (DS), 3D (3DS, designed before 3D was "a thing")
- RFID out-of-game experiences (Amiibos)
- Innovative nunchuck design where moving the controller is an axis of control (Wii)
- A second-screen experience (Wii U)
- ... and these are just the recent/well known innovations. I'm sure I'm missing many (link cable, anyone?)
So, basically, Nintendo has always tried to push the envelope with their consoles. Nintendo isn't interested in making a boring "not-a-pc-i-swear" console.
Nintendo hasn't lost sight of what made them great. In fact, I'd argue that they're still very much on that path. The day we see uninteresting hardware is the day Nintendo has strayed from what made them great.