Earlier quoted context omitted.
We choose to not go to the moon, but do the other things, not because they are hard, but because they are relatively easy, and we can make a quick buck.
I disagree about the "quick buck" The surprising thing about this announcement is that its a private mission. SpaceX has long resisted private tourism, to pursue CRS and Commercial Crew missions. I'm sure several billionaires would have written a large check, long ago, to go into orbit.
If I had to guess why they decided to start with this mission in particular, I think it is probably because it provides a better PR opportunity than simple orbital tourism. SpaceX are clearly very image conscious, and beginning by taxiing billionaires into orbit perhaps sends the wrong signal. It's not doing anything that Russia hasn't already done, and undercuts the idealistic image they put across.
On the other hand, sending people beyond LEO for the first time in over forty years is clearly a major accomplishment. And having them be private citizens, even very rich ones, sends a very strong message that private spaceflight has come of age.
