Earlier quoted context omitted.
Was it really ever an $85M business if it never technically made money? (Per EBITDA)
Yes. When people size a business in dollar terms I think they're usually talking about revenue. Because a) it's a clear, concrete measure, b) it's indicative of consumer demand, and c) it allows you to ignore all of the gross and subtle factors that influence profit. (I think the second-most common way to use the phrase is in market cap terms, but that only works well for publicly traded companies.) For example, cons…
Revenue means nothing if you can't flip the profit switch.