This is going to be interesting to watch. Alphabet just: - went nuclear on Uber/Otto - revealed what they track internally to all their employees
When your company stores very private info on billions of people, and is actively attacked (sometimes successfully) by the top intelligence agencies of the world[1][2], you have to be extremely careful, and monitor everything. [1] https://en.wikipedia.org/wiki/Operation_Aurora [2] https://www.newyorker.com/news/amy-davidson/tech-companies-s...
Economist Joseph Stiglitz wrote in 2009 "...banks that are too big to fail are too big to exist..."
My theory is that the too big to exist theory is now true for basically all the tech giants. Generally, everyone who knows the kind of tracking these companies do (internal and external) agree this is true, except those who benefit from the companies' continued existence e.g. employees, investors, shareholders.