This explanation strikes me as a little too aggressive in throwing out the notation with the bathwater, only reaching its result by redefining the terms we already have intuition for into space-stretching operations that don't work like arithmetic does in my head. In that sense I think I have the same problem with this proof that I do with the standard one, where you add the Maclaurin series of cos(θ) and i * sin(θ)…
Anyway: as for proof methods, I like the Maclaurin series trick with this one. Too bad the internet hasn't come up with a universal/nice way of writing math notation in a readable format yet, I'd like to sketch that proof here...