Earlier quoted context omitted.
Here's the thing: I don't care. I don't care if Google's algorithm makes life difficult for SEOs. I don't care if it prioritizes Google's own properties unfairly. I don't care if it hurts somebody's conversion rate. All I care about is the quality of my browsing experience, which takes a nosedive every time one of these fullscreen mobile ads shows up. As long as Google's algorithm ranks results roughly in the order o…
" I don't care if it hurts somebody's conversion rate. All I care about is the quality of my browsing experience" In the short run, it won't matter, but in the long run, it may likely affect your browsing experience on the whole. Google doesn't do anything well but search. So you are trading a slightly better search experience - which may cost you the death of several brands that provide much more than search outcome…
They're still the best in the game - but that doesn't mean they're still doing it well. Just better than the competition.
* "term A" is in the body, and "term B" is in the navlinks but has no bearing on "term A". Google search sees that the body includes both terms and include it in the results.