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Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

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Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#41

Post by ocdtrekkie »

ashark wrote: post #25
ocdtrekkie wrote: post #10

Earlier quoted context omitted.

Pay walls will probably inevitably be the only way quality content gets generated, given the increasing prevalence of ad blockers. As the return on investment for online advertising wanes, there's a good chance you'll see more of this, not less. Furthermore, most paywalled sites seem to deliver a non-paywall version to Google servers and when coming from Google search explicitly to avoid this happening.

Most of the best content on the Internet was created by volunteers, for free, in my experience. The rise of ad-funded content has done more harm than good, overall.

I don't disagree, but a lot of content we enjoy costs more money to produce and host than volunteers can afford. Especially high bandwidth content like video.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#42

Post by quadrangle »

"Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads"

I totally read this as "Google Has Started Penalizing Mobile Websites… [by using the penalty of imposed] Intrusive Pop-Up Ads" instead of "…penalizing those websites that use Intrusive Pop-Up Ads"

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#43

Post by runn1ng »

patmcguire wrote: post #17
runn1ng wrote: post #13

Earlier quoted context omitted.

Seriously, f..k AMP. It is breaking the internet with the google lock-in URLs.

I can't get the real URL from them on mobile at all.

It's in the actual URL, hidden after all the google crap

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#46

Post by user5994461 »

evolve2k wrote: post #32

A client has just asked me to add a pop-up "whatch this vid, join our newsletter", when the user scrolls to about half way down the homepage for their SAAS startup. Further the pop up is not to reappear for 90 days. They got the approach from attending an online marketing workshop that suggested this increases their list. Felt like a bit of an anti-pattern to me. Anyone have advice as to if this is effective or if it…

Do it and measure how many more (or less) registrations you get.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#47

Post by Animats »

What's really stupid are sites from which you can buy things, but then pop up an ad for something else. Fandango, which sells movie tickets, does this. As you're trying to get to the "buy ticket" page, they shove movie trailers for other movies in your face.

I mentioned a site earlier today which sold plumbing supplies.[1] They pop up a "gimme your email" box which 1) cannot be dismissed, and 2) isn't even theirs, it's from "justuno.com", a spamming service.

These outfits have lost sight of what their web site is for. They're putting obstacles in front of a customer who's about to give them money. This is usually considered a big mistake in retail.

[1] https://www.tushy.me/

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#48

Post by Magicstatic »

evolve2k wrote: post #32

A client has just asked me to add a pop-up "whatch this vid, join our newsletter", when the user scrolls to about half way down the homepage for their SAAS startup. Further the pop up is not to reappear for 90 days. They got the approach from attending an online marketing workshop that suggested this increases their list. Felt like a bit of an anti-pattern to me. Anyone have advice as to if this is effective or if it…

Pop-ups like that have long been shown to improve conversion rates... at the increase of pissing off people who wouldn't have been a conversion anyway.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#49

Post by Nition »

evolve2k wrote: post #32

A client has just asked me to add a pop-up "whatch this vid, join our newsletter", when the user scrolls to about half way down the homepage for their SAAS startup. Further the pop up is not to reappear for 90 days. They got the approach from attending an online marketing workshop that suggested this increases their list. Felt like a bit of an anti-pattern to me. Anyone have advice as to if this is effective or if it…

This is just a personal anecdote but there's no way I'll ever click on or even read those things. I just frantically search for a close button or link as soon as one appears and if I can't immediately find one I'll sometimes just leave the whole site.

Re: Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

#50

Post by _delirium »

Animats wrote: post #47

What's really stupid are sites from which you can buy things, but then pop up an ad for something else. Fandango, which sells movie tickets, does this. As you're trying to get to the "buy ticket" page, they shove movie trailers for other movies in your face. I mentioned a site earlier today which sold plumbing supplies.[1] They pop up a "gimme your email" box which 1) cannot be dismissed , and 2) isn't even theirs, i…

Pop-ups asking me to please take a survey about the user experience of the website, too. Well, I was trying to actually buy something on your website, before your goddamn survey pop-up got in the way.
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