Google Has Started Penalizing Mobile Websites with Intrusive Pop-Up Ads

Post by greglindahl » Fri, Jan 20, 2017, 2:54 AM UTC

enjo wrote: post #149

lathiat wrote: post #70

Earlier quoted context omitted.

I've had many sites pop this up within seconds of being on the site. Though the attention span of some might be short, I suspect the data collected by these surveys is highly unhelpful simply because you have not yet experienced the product. Given they're all from the same company usually whose name escapes me right now, you'd think they'd be better at it?

One of my lobby conversations at a SEM conference dealt with those quick survey popups. The guy I was talking to swore that by putting one on their landing pages conversion increased by like 30%. His theory was that it helps to refocus users who are about to bounce. Give them a second to digest the page and right before they click the back button bring SOMETHING up to grab their attention. They'll just click the surv…

Post by greglindahl » Fri, Jan 20, 2017, 2:55 AM UTC

cfreeman wrote: post #124

_delirium wrote: post #50

Earlier quoted context omitted.

Pop-ups asking me to please take a survey about the user experience of the website, too. Well, I was trying to actually buy something on your website, before your goddamn survey pop-up got in the way.

I usually rate one star when an app I'm using tries to force me to review when I'm in the middle of trying to use it.

Post by callalex » Fri, Jan 20, 2017, 3:01 AM UTC

__jal wrote: post #146

Animats wrote: post #47

What's really stupid are sites from which you can buy things, but then pop up an ad for something else. Fandango, which sells movie tickets, does this. As you're trying to get to the "buy ticket" page, they shove movie trailers for other movies in your face. I mentioned a site earlier today which sold plumbing supplies.[1] They pop up a "gimme your email" box which 1) cannot be dismissed , and 2) isn't even theirs, i…

I make a point of providing what could be considered pointed feedback on their spam-feeding mechanisms formatted as obviously fake-but-valid-looking email addresses. If shortsighted jerks want email addresses, I'll give them some. What I actually want for this sort of problem is a browser extension that allows me to annotate domains in some way, and then treats links differently based on that. This is a half-baked id…

Post by Spooky23 » Fri, Jan 20, 2017, 3:28 AM UTC

sparky_z wrote: post #147

baddox wrote: post #109

Earlier quoted context omitted.

In the case of Fandango showing an interstitial ad when attempting to check out, I can't imagine that wouldn't hurt conversion, and I can't imagine that conversion wouldn't be one the key metrics they would test with. I would guess it's more just a lack of care. Someone said "we need our website to make more money" and someone else said "okay, I hear that ads are for making more money."

Well, presumably they're reselling these tickets on behalf of the theaters which get the bulk of the revenue. It's possible Fandango takes no margin on the tickets sales and just makes money on the ads.

Post by Spooky23 » Fri, Jan 20, 2017, 3:40 AM UTC

lozaning wrote: post #86

jrockway wrote: post #76

Earlier quoted context omitted.

> This is usually considered a big mistake in retail. Is it? Grocery stores keep essentials far away from each other so you have to walk past stuff you don't want in order to get to what you want. Imagine a store where they had milk at the checkout counter! That's the retail equivalent of amazon.com ;)

Milk is kept at the back of the store because that's the easiest please to put it from a logistics stand point. The truck the milk comes in pulls up to the back of the store and can immediately unload it into the giant refrigerated rooms at the back of the store. The fact that it helps "build the basket" by being at the back is a happy coincidence for the store.