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Make Firefox support moz://a

bugzilla.mozilla.org

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Re: Make Firefox support moz://a

#131

Post by com2kid »

toxican wrote: post #42

While I don't like the branding move at all, I think the concern that people will start calling them moz-colon-forward-slash-forwadslash-a is a little ridiculous. Is Sony's line of laptops Analog Wave One Zero? Is Verizon Verizoncheckmark? Is Johnson & Johnson Johnson ampersand Johnson? Is Comcast CComcast? No, because people aren't complete idiots. Those that are going to know/care about Mozilla will be able to tell…

I was unaware that it spelled out Mozilla until a news article explained it for me. Reading : as "i" is incredibly unnatural to me, and I still don't read it as Mozilla. I see it and parse it as "the company in charge of Firefox."

If asked to pronounce it, without news articles telling me to say "Mozilla", I'd be 100% uncertain of what to say.

Re: Make Firefox support moz://a

#132

Post by Yen »

One tiny detail I noticed -

I hadn't been aware of the new logo until today, so I didn't have any context for what "moz://a" might mean.

After googling about it, and seeing the new logo, I realize that, in the logo, the bottom of the colon, and the bottom of the slashes, lines up with the bottom of the rest of the text.

Conversely, in my system's default font, the colon rises a bit above the bottom of the line, and the slashes descend below it.

When I saw the new logo, I at least was able to read 'mozilla' without squinting, and without confusion, while also seeing the double-meaning of 'moz://a'.

Re: Make Firefox support moz://a

#133

Post by analogmemory »

dustinmr wrote: post #96
wott wrote: post #67

Earlier quoted context omitted.

> No, because people aren't complete idiots. Sweet summer child. http://www.gentside.com/le-bon-coin/le-bon-coin-un-ordinateu... http://i.imgur.com/4nMqG8C.png http://www.jofogas.hu/veszprem/Sony_mio_laptop_elado_6040346... http://archiwum.allegro.pl/oferta/sony-mio-pcg-6e1m-laptop-o... https://www.olx.in/item/sony-wio-laptop-ID19koWZ.html

Change languages and you're in a whole other world. Have an Argentine (for example) pronounce Yosemite National Park for you. Or for that matter, ask an English speaker to pronounce Habanero (there's no ñ) or someone from the East Coast to say Oregon or Puyallup. While those are words and names, examples abound in marketing. But to continue my example, Argentines already pronounce Mozilla differently than an English…

I always got a kick how google/apple maps used to pronounce Sepulveda Blvd in Los Angeles. (Or almost any street name with a Spanish name)

Re: Make Firefox support moz://a

#134

Post by throwawayish »

Mithaldu wrote: post #97
wott wrote: post #67

Earlier quoted context omitted.

> No, because people aren't complete idiots. Sweet summer child. http://www.gentside.com/le-bon-coin/le-bon-coin-un-ordinateu... http://i.imgur.com/4nMqG8C.png http://www.jofogas.hu/veszprem/Sony_mio_laptop_elado_6040346... http://archiwum.allegro.pl/oferta/sony-mio-pcg-6e1m-laptop-o... https://www.olx.in/item/sony-wio-laptop-ID19koWZ.html

Tbh, SNSV is a perfectly valid reading for the first two. That one's just a shitty font.

And VAIO is a kinda poorly designed logo; you only know it's supposed to say VAIO because someone told you...

Re: Make Firefox support moz://a

#135

Post by subjectsigma »

toxican wrote: post #42

While I don't like the branding move at all, I think the concern that people will start calling them moz-colon-forward-slash-forwadslash-a is a little ridiculous. Is Sony's line of laptops Analog Wave One Zero? Is Verizon Verizoncheckmark? Is Johnson & Johnson Johnson ampersand Johnson? Is Comcast CComcast? No, because people aren't complete idiots. Those that are going to know/care about Mozilla will be able to tell…

Oftentimes when reading something with a lot of symbols in it, I just remove the symbols and pronounce it as if the name were a sentence. Quick example: writing emacs lisp, I see 'global-set-key' and think "Global set key", as if someone were reading it out. Thus the new name isn't moz-colon-forward-slash-forwadslash-a, which would be ridiculous, but 'Mozza', which is much more plausible but equally detrimental, eg the logo is still being misinterpreted.

Reading that article from Brand New someone posted further down, I found myself wondering briefly what "Dressed to K" meant... Maybe I just have "a complete lack of imagination or willingness to adapt" [0], but somehow I think it's not entirely my fault.

0: http://www.underconsideration.com/brandnew/archives/new_logo...

Re: Make Firefox support moz://a

#136

Post by daxelrod »

toxican wrote: post #120
devopsproject wrote: post #115

Earlier quoted context omitted.

it is better than "Mozzarella" or "Fox Fire" which I have heard numerous times

My mother still calls it Fox Fire and Newegg, "Egghead", although I think it's mostly to annoy me. It doesn't though, but I let her think it does because it's funny.

I've always interpreted Newegg's name as a reference to defunct egghead.com https://en.wikipedia.org/wiki/Egghead_Software .

Re: Make Firefox support moz://a

#137

Post by aaronbrethorst »

dustinmr wrote: post #96
wott wrote: post #67

Earlier quoted context omitted.

> No, because people aren't complete idiots. Sweet summer child. http://www.gentside.com/le-bon-coin/le-bon-coin-un-ordinateu... http://i.imgur.com/4nMqG8C.png http://www.jofogas.hu/veszprem/Sony_mio_laptop_elado_6040346... http://archiwum.allegro.pl/oferta/sony-mio-pcg-6e1m-laptop-o... https://www.olx.in/item/sony-wio-laptop-ID19koWZ.html

Change languages and you're in a whole other world. Have an Argentine (for example) pronounce Yosemite National Park for you. Or for that matter, ask an English speaker to pronounce Habanero (there's no ñ) or someone from the East Coast to say Oregon or Puyallup. While those are words and names, examples abound in marketing. But to continue my example, Argentines already pronounce Mozilla differently than an English…

Puy = The same sound as the word "pew", like a church pew.

Allup = Al + Up. Like "Gallop" without the g.

Sequim is still my favorite Washington place :)

http://www.movoto.com/blog/opinions/pronounce-washington-nam...

Re: Make Firefox support moz://a

#138

Post by SamBam »

matt4077 wrote: post #72

Note that the logo's rendering does not change the name's spelling. It's still "Mozilla", in the same way that it's Apple (not [apple emoticon]), and Google, not G o o ...

Nobody expects to be able to type an apple-symbol, or for colors to have any meaning.

But if Apple changed their branding so that their logo was just "App/e" written out, wouldn't you expect people to type that out?

Actually, wait, we don't have to imagine. What about the Apple ][, or the Apple //e?

Re: Make Firefox support moz://a

#139

Post by theparanoid »

whyileft wrote: post #102
toxican wrote: post #42

While I don't like the branding move at all, I think the concern that people will start calling them moz-colon-forward-slash-forwadslash-a is a little ridiculous. Is Sony's line of laptops Analog Wave One Zero? Is Verizon Verizoncheckmark? Is Johnson & Johnson Johnson ampersand Johnson? Is Comcast CComcast? No, because people aren't complete idiots. Those that are going to know/care about Mozilla will be able to tell…

Who cares... Mozilla gets more and more irrelevant by the day. Since its clear the leadership is completely ineffective but someone manages to not be replaced, its pretty obvious Mozilla will continue its downward path. In a real corporation this entire group would be replaced based on current and recent past performance. https://www.mozilla.org/en-US/about/leadership/ Such a shame. EDIT: Not surprised to see people…

They need a new organization built from the ashes of the old.

Re: Make Firefox support moz://a

#140

Post by paulddraper »

aaronbrethorst wrote: post #137
dustinmr wrote: post #96

Earlier quoted context omitted.

Change languages and you're in a whole other world. Have an Argentine (for example) pronounce Yosemite National Park for you. Or for that matter, ask an English speaker to pronounce Habanero (there's no ñ) or someone from the East Coast to say Oregon or Puyallup. While those are words and names, examples abound in marketing. But to continue my example, Argentines already pronounce Mozilla differently than an English…

Puy = The same sound as the word "pew", like a church pew. Allup = Al + Up. Like "Gallop" without the g. Sequim is still my favorite Washington place :) http://www.movoto.com/blog/opinions/pronounce-washington-nam...

Said "squim", FYI.

But now we're just reaching for absurdities. I live near Tooele, UT (too-il-uh), and my uncle lives in Hurricane, UT (her-i-ken).

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