I don't get it. This is a IBM PC moment right here. Imagine you could standardize the smartphone. Really divide it into block, standardize the communication bus. Make it a PC. It would be huge, eat up the smartphone world, just like the PC ate up the homecomputers. I even think this is how Google would have beaten the iPhone. Android as the OS for an ever-evolving phone, where if a user needs more ram he would just a…
Being made largely out of off the shelf parts, and coming from a company with a massive brand recognition in the business world, the PC was ripe for cloning.
The standardization only happened after the BIOS had been cloned, and the clones defended successfully in court.
As Project Ara moved forward, it became more and more clear that Google would have none of that clone business.