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I've removed all ad network code from my blog

troyhunt.com

221–230 of 336 posts

Re: I've removed all ad network code from my blog

#221
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

I built what I believe to be the most sane way to "advertise" something: Let people buy directly from an image. This solves the problem of people not interested in the content, because of its unobtrusive nature -- if they don't hover over an item within the image, it's as if the "advertisement" isn't there. Check out my demo (desktop only) at http://www.worldlifestyle.com/testpost My website which you can sign up for…

interesting! my friend wanted to do something almost exactly like this but over video. They got a working prototype for it too.

Re: I've removed all ad network code from my blog

#222
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

Ad networks provide a relatively low-effort way to turn eyeballs into dollars. That's why they are popular. Replacing them with something better and saner has to win on those criteria and pay at least as well.

This, to date, has proven a tall order.

Re: I've removed all ad network code from my blog

#223
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

May I ask: if one is not "famous" (i.e. popular), why should one expect their site to be profitable from ads alone? If my limited edition, 250-prints-per-month 'zine isn't making money, is that the advertising industry's fault, or is there an issue with my expectations? People ask the "how do we fix dwindling ad-based revenue" question all the time. The answer is clear, it's just not what people want to hear: metered…

> The answer is clear, it's just not what people want to hear: metered paywalls or a subscription model (or, you know, selling an actual product / service).

That basically says the art only worth caring about is art produced by artists who produce a large, consistent volume of work.

Any one who produces small things, or infrequent things, falls under the threshold where the perceived effort to set up a subscription or pay is greater than the value of the content. They'll get nothing. Granularity and transaction size really matters, especially for the bite-sized content people consume on the web.

Your suggestion of paywalls and subscriptions is like a market that only deals in hundred dollar bills. How well would that work for your average mom-and-pop store or independent musician?

Re: I've removed all ad network code from my blog

#224
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

> Ok, you have a sponsorship model that works because you're probably very famous.

Famous people have a quality network. Are you sure its not rather because "you have a quality network" instead of "you are probably [sic] very famous"?

Re: I've removed all ad network code from my blog

#225

Earlier quoted context omitted.

Oops guys! It looks like the publisher temporarily removed the PLEENQ script tag from that page. Go to https://www.theskinnyconfidential.com/2016/10/28/thehangover... for a better example. This is actually a real client's page, and shows how some websites use PLEENQ.

That's pretty cool. How do you detect product edges?

They're manually created by the website owner.

Re: I've removed all ad network code from my blog

#226
post #2

Kudos for removing all 3rd party scripts, not only ad networks. As builders of web systems, we need to be conscious of which 3rd parties are gaining access to private user data. There's no reason in hell any Google or Facebook widget should be embedded in my health care providers website, yet somehow that's a thing. Any other website is usually even worse. I personally use NoScript with whitelisted scripts when I kno…

I find a lot of value in federated login through Google and Facebook. I'd rather have the hardest parts of authentication handled by their services than relying on thousands of different developers rolling their own solutions with varying levels of sanity.

Why do blogs need readers to log in?

Re: I've removed all ad network code from my blog

#227
post #35

Earlier quoted context omitted.

> How can we replace ad networks with something better and saner? https://en.wikipedia.org/wiki/Flattr Not enough traction? Someone has to start using it, people will adapt...

Patreon seems to be a better model, to be honest. It's about nine million dollars a month in total pledge, which meant over one hundred million in revenue per year if it never grows beyond that.

Gross revenue, that is, before the content creators are paid out.

Re: I've removed all ad network code from my blog

#228

Earlier quoted context omitted.

If you don't have a huge following, if you don't have a huge audience already, what kind of money are you really making with an advertising network?

A living.

I'll bite: what does that mean exactly? "A living" implies something different to me than you.

Re: I've removed all ad network code from my blog

#229

Earlier quoted context omitted.

I don't know what I'm looking for in the demo. I turned off adblock and have hovered over the images but I'm not seeing anything. Maybe I have another plugin interfering. I'm using Chrome. The pleenq website demos the idea well though.

Unfortunately, the publisher disabled the PLEENQ tag on that page (probably because of unknown lot of traffic to a test post!). Here's a better link: https://www.theskinnyconfidential.com/2016/10/28/thehangover...

I'm not seeing anything, but I'm on mobile. Does it only work on desktop? That seems like a pretty big deterrent to using it if so.

Re: I've removed all ad network code from my blog

#230

Earlier quoted context omitted.

May I ask: if one is not "famous" (i.e. popular), why should one expect their site to be profitable from ads alone? If my limited edition, 250-prints-per-month 'zine isn't making money, is that the advertising industry's fault, or is there an issue with my expectations? People ask the "how do we fix dwindling ad-based revenue" question all the time. The answer is clear, it's just not what people want to hear: metered…

On the other hand, this will lead to us only being able to read the blogs and personal websites of people who are able to dip into their own money and time to make and host a blog. I'd be very interested in reading about the life of exactly not that kind of person.

I am not expecting metered paywalls will help with that.
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