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I've removed all ad network code from my blog

troyhunt.com

131–140 of 336 posts

Re: I've removed all ad network code from my blog

#131
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

I built what I believe to be the most sane way to "advertise" something: Let people buy directly from an image. This solves the problem of people not interested in the content, because of its unobtrusive nature -- if they don't hover over an item within the image, it's as if the "advertisement" isn't there. Check out my demo (desktop only) at http://www.worldlifestyle.com/testpost My website which you can sign up for…

I'm not seeing anything. Hovering over images doesn't work for me on any browser; what should I be trying?

Re: I've removed all ad network code from my blog

#132

Earlier quoted context omitted.

Thank you for taking a moment to respond; if I can get another question in, can you tell me a bit about how this scales with, say 10 or 40 images on a page as far as filesize goes? 150k in the context of modern web pages is not too far off from being realistic as an ad solution, depending on how many pictures it takes to reach the tipping point of page load time.

I have a test page that does 1000 images with 2-4 PLEENQs on each image, and performance is good with an 8-gig of ram mac mini and an iPhone 5 (my test platform for the mobile version). I do about 10 million impressions a day, and the request to the server is a pretty consistent ~200ms, along with an async load that won't affect overall page load.

That's not exactly answering the question I was asking, regarding file size.

Re: I've removed all ad network code from my blog

#133
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

It's not really a solution, agreed. But the problem isn't one either. The problem is that most people don't have a business model, and just hope someone else comes and solves that for them (the ad company).

Re: I've removed all ad network code from my blog

#134
post #131

Earlier quoted context omitted.

I built what I believe to be the most sane way to "advertise" something: Let people buy directly from an image. This solves the problem of people not interested in the content, because of its unobtrusive nature -- if they don't hover over an item within the image, it's as if the "advertisement" isn't there. Check out my demo (desktop only) at http://www.worldlifestyle.com/testpost My website which you can sign up for…

I'm not seeing anything. Hovering over images doesn't work for me on any browser; what should I be trying?

Disable your adblocker.

Re: I've removed all ad network code from my blog

#135

Earlier quoted context omitted.

It also doesn't solve the issues for most advertisers. I can't imagine that a large e-commerce site would want to make thousands of individual deals with sites that may or may not generate the desired traffic. His solution doesn't really scale, for the advertisers, which is why the ad networks exists. My main issue with ad networks is that they simply aren't technically competent enough to run an internet facing busi…

>> My main issue with ad networks is that they simply aren't technically competent enough to run an internet facing business. As someone who works in Ad tech, let me be the first to say that there are a few A-players and a ton of C-players. The problem is, the C-players are so crappy that everyone associates all of ad tech with them. A good analogy is the difference between Black Hat and White Hat SEO. Most of the C-…

They're the ones who've shit in the well your employer is trying to get the rest of us to drink from.

Re: I've removed all ad network code from my blog

#137
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

I built what I believe to be the most sane way to "advertise" something: Let people buy directly from an image. This solves the problem of people not interested in the content, because of its unobtrusive nature -- if they don't hover over an item within the image, it's as if the "advertisement" isn't there. Check out my demo (desktop only) at http://www.worldlifestyle.com/testpost My website which you can sign up for…

I don't know what I'm looking for in the demo. I turned off adblock and have hovered over the images but I'm not seeing anything. Maybe I have another plugin interfering. I'm using Chrome.

The pleenq website demos the idea well though.

Re: I've removed all ad network code from my blog

#138
post #4

Ok, you have a sponsorship model that works because you're probably very famous. That doesn't solve anyone's problem, because almost no one is famous. How can we replace ad networks with something better and saner?

I built what I believe to be the most sane way to "advertise" something: Let people buy directly from an image. This solves the problem of people not interested in the content, because of its unobtrusive nature -- if they don't hover over an item within the image, it's as if the "advertisement" isn't there. Check out my demo (desktop only) at http://www.worldlifestyle.com/testpost My website which you can sign up for…

FYI it appears to do nothing on an iPad, since there is no concept of "hovering". Haven't tested on a phone either, which could be a problem with the high tablet/mobile penetration these days.

Re: I've removed all ad network code from my blog

#139
post #55

Earlier quoted context omitted.

What you describe sounds similar to affiliate marketing [1]: Post a link to external services and get commission for clicks (maybe depending on conversion). [1]: https://en.wikipedia.org/wiki/Affiliate_marketing

Awesome. I never thought of affiliate marketing as a model for all kinds of ads, but perhaps it can work that way. Is there any affiliate-marketing-hub or something like that? The problem with affiliate marketing is that you must trust the advertiser in reporting conversions and paying. You can trust Amazon and some other businesses that way, but not a small business.

Well, you can still track number of clicks by yourself to get a ballpark figure. You'll just have to believe the conversion number they tell you, but should be able to estimate whether it's realistic or total nonsense based on conversion rate.

Re: I've removed all ad network code from my blog

#140
post #131

Earlier quoted context omitted.

I'm not seeing anything. Hovering over images doesn't work for me on any browser; what should I be trying?

Disable your adblocker.

I'm having the same issue. My add blocker is turned off and I don't see anything when hovering over the images on that blog post.
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