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Apple to slice iPhone production 10% due to sluggish sales

asia.nikkei.com

211–220 of 443 posts

Re: Apple to slice iPhone production 10% due to sluggish sales

#211
post #2

I'm not surprised sales are weak: the regular iPhone 7 seems to offer few improvements over the 6s or 6, with only the 7+'s camera being a really notable differentiator.

Better camera, better screen, faster, waterproof, more ram, Taptic Engine, nicer finish options, more durable home button, and on and on. It's a better phone in almost every measurable way.

None of those is as big as a upgrade than a bigger screen from 5s to 6.

Seriously, look at Apple's announcements of late, it didn't feel like an event trying to wow its customers, it felts like an internal business review where executives boasting about how impressive their achievements/progress are since last one.

Re: Apple to slice iPhone production 10% due to sluggish sales

#212
post #93

Usually I have upgraded, but I currently have no intention of buying an iPhone 7 or later, unless they fix something! For me it's a double whammy. I don't like the lack of headphone jack, and whereas I feel like I could manage grumpily ... for me it kills the excitement of buying the new device, and I think that is important. (My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgra…

> They need to get rid of 3D touch, get rid of double-tap one-hand accessibility mode whatever it's called, get rid of weird swipes from the edge, fix the horrible inconsistencies in the way autocorrect works...

This is the same bullshit Apple has been doing with Mac OS X. I'm typing away in the terminal, doing something extremely productive, and suddenly my UI locks up for a second and I realize "shit, I must have accidentally timed a modifier key wrong and now I'm entering some crazy Mac mode" and then all of my windows fly around and I have to figure out how to get back to my terminal. I honestly don't understand why anyone wants any of these features, and if I did want them I'd want them to be super fast without the crazy slow animations, as every second I'm staring at them is a second I'm not working :/.

The one thing I can say is: just like on the Mac, you can turn most of this shit off on iOS. Essentially, they pretend that the only reason people would ever want to have an advanced option on iOS is because they are disabled, and so they hide everything under "Accessibility". You can turn off "3D Touch" and "Reachability" there. I'm not sure which edge swipes you hate, but if it is the one from the bottom, "Control Center" can be turned off (it is a top-level settings panel, turn off both "Access on Lock Screen" and "Access Within Apps"). You can also configure a lot about auto-correction under General/Keyboard.

Re: Apple to slice iPhone production 10% due to sluggish sales

#213
post #67
post #47

Earlier quoted context omitted.

Out of that list, the waterproofing is the only one that really stands out. The rest are minor, iterative improvements. We're used to Apple making larger leaps on even years (4,5,6) then iterative improvements in odd years (4S, 5S, 6S). But this year they broke that - the 7 feels more like an iPhone 6SS than a 7. Yes, it's better, but it's not "full price for a new phone" better.

> We're used to Apple making larger leaps I think what people mean when they say this is they are used to Apple redesigning the outside of the phone every 2 years. I just do not see that as necessary. Unfortunately, many people care more about the superficial it looks different instead of the real improvements which it had many.

Well in the past the "redesigning the outside of the phone every 2 years" also meant higher res/bigger screens which was a very clear improvement.

Re: Apple to slice iPhone production 10% due to sluggish sales

#214

My buddy has purchased every new iPhone on release day since the first version. Every new iPhone except the 7. He said "The one I have now is the last one I'll buy". He's not willing to give up the headphone jack. I expect there are many more like him so a 10% reduction in production is to be expected. To be fair the 7 is slick and nice in a lot of ways.

> He's not willing to give up the headphone jack. Give him a couple years. He will.

then we will have better voice recognition and Bluetooth connectivity.

Re: Apple to slice iPhone production 10% due to sluggish sales

#215
post #99
post #93

Usually I have upgraded, but I currently have no intention of buying an iPhone 7 or later, unless they fix something! For me it's a double whammy. I don't like the lack of headphone jack, and whereas I feel like I could manage grumpily ... for me it kills the excitement of buying the new device, and I think that is important. (My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgra…

>My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgrade to AirPods The phone comes with a 3.5mm to Lightning adapter, so you can continue to use your existing headphones. Also, you can disable 3D touch and reachability (the double-tap home button thing) in the accessibility settings, if those are causing your issues. >offer a system that just underlines words-thought-to-be-wrong…

I have headphones in multiple places, so I keep the dongle attached to the phone and realize it's scratching the phone or irritating my pocket. This was clearly a broken by design / apple screwing over consumers more / form over function insanity. They should have used standard USB-C for the damn phone too. Their laptops now standardize on it, but they still use proprietary crap on the phones.

Re: Apple to slice iPhone production 10% due to sluggish sales

#216
post #93

Usually I have upgraded, but I currently have no intention of buying an iPhone 7 or later, unless they fix something! For me it's a double whammy. I don't like the lack of headphone jack, and whereas I feel like I could manage grumpily ... for me it kills the excitement of buying the new device, and I think that is important. (My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgra…

Removing the headphone jack is just to get more money and control. First by selling dongles. Second after many people moved to new headphones they will introduce a license program for headphone vendors "Built for Apple" which costs say 10% of the headphone. Other headphones will no longer work (see what Sony did with PS4 bluetooth headphones).

Re: Apple to slice iPhone production 10% due to sluggish sales

#217
post #204

Earlier quoted context omitted.

Alright, so you spend $800 for a phone, and you're complaining that you can't spare $10? I'm not saying removing the headphone jack to make the phone a mm thinner wasn't a retarded move, but... Really? $10?

I thought the removal was to recycle the space while making waterproofing easier.

The removal is to introduce a way to control which headphones are connected and to get license payments in the future.

Re: Apple to slice iPhone production 10% due to sluggish sales

#218
post #93

Usually I have upgraded, but I currently have no intention of buying an iPhone 7 or later, unless they fix something! For me it's a double whammy. I don't like the lack of headphone jack, and whereas I feel like I could manage grumpily ... for me it kills the excitement of buying the new device, and I think that is important. (My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgra…

Please, don't -- 3D touch is one of the big reasons I will never switch to a phone that doesn't support it.

It's an absolutely wonderful UX for me.

Re: Apple to slice iPhone production 10% due to sluggish sales

#219
post #192
post #117

Earlier quoted context omitted.

> The phone comes with a 3.5mm to Lightning adapter, so you can continue to use your existing headphones. Yeah, no. When will I need this dongle? Exactly when I left it somewhere else. Then Apple will need a "Find my Dongle" application next to all the other "Find my*" applications. I am not going to buy expensive spare dongles just so I don't rage when I realize I left the dongle at work so now I can't listen to mus…

> The removal of the 3.5mm jack is a failure by Apple. It's been a total non-issue for me. Since the iPhone 7 comes with both the adapter and Lighting headphones work/home usage isn't a problem. I just use the adapter + existing headphones at home and the Lighting headphones at work.

The adapter will go away in the future, it's just a technology to get people on the jackless train. I'm sure iPhone 8 will no longer support it.

Re: Apple to slice iPhone production 10% due to sluggish sales

#220
post #212
post #93

Usually I have upgraded, but I currently have no intention of buying an iPhone 7 or later, unless they fix something! For me it's a double whammy. I don't like the lack of headphone jack, and whereas I feel like I could manage grumpily ... for me it kills the excitement of buying the new device, and I think that is important. (My standard listening headphones are Etymotic ER-4Ps; there is no way I am going to downgra…

> They need to get rid of 3D touch, get rid of double-tap one-hand accessibility mode whatever it's called, get rid of weird swipes from the edge, fix the horrible inconsistencies in the way autocorrect works... This is the same bullshit Apple has been doing with Mac OS X. I'm typing away in the terminal, doing something extremely productive, and suddenly my UI locks up for a second and I realize "shit, I must have a…

Got a good chuckle out of me - it's like something my parents would say "I didn't do anything and the things are moving around". It's rather less funny when I do accidentally. I've never seen anyone do any of those things intentionally.
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