I wish things like this existed but not for front end, but for handling databases. I want to be able to send values from my static sites into a database and then from there be able to perform hooks and actions from said database. This all being done securely. I need form handling and tracking.
Google Web Designer (2013)
121–130 of 153 posts
Re: Google Web Designer (2013)
#122Earlier quoted context omitted.
Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.
I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…
If it makes you feel any better just think of it as shorthand for 'creative asset'.
Anyway, it's a really mundane piece of jargon. It's like you're rolling your eyes at people who use 'access' as a verb.
Re: Google Web Designer (2013)
#123Earlier quoted context omitted.
I work in marketing, "creative" is used for pretty much any kind of ad/marketing product while in the production process. No negative about it. It's like "hed" or "lede" in the journalism world.
can you use it in a few very typical sentences, that aren't odd at all in your world?
"That creative hasn't been performing well, regardless of channel."
"Our creative review process is taking too long."
"Can you pull all the ads for that creative?"
"How good the creative is matters a lot more than how you deliver it."
(I haven't worked in ads since 2012, though, so my memory of the jargon may be off.)
Re: Google Web Designer (2013)
#124Re: Google Web Designer (2013)
#125Earlier quoted context omitted.
The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
It's pretty clear what "viewability" means, and why people like you want it. It's also unclear to me that you should be allowed to have it. The reason most mail clients don't load remote content by default is to prevent spammers/marketers from getting "viewability" information. It's sort of a bummer that Google is apparently trying to push it into the HTML spec.
Re: Google Web Designer (2013)
#126Earlier quoted context omitted.
can you use it in a few very typical sentences, that aren't odd at all in your world?
"That creative hasn't been performing well, regardless of channel." "Our creative review process is taking too long." "Can you pull all the ads for that creative?" "How good the creative is matters a lot more than how you deliver it." (I haven't worked in ads since 2012, though, so my memory of the jargon may be off.)
Thanks. So what is the meaning of your third example? It's distinct from "Can you pull that creative"? In other words what is an "ad for a creative", as that is your third sentence?
The others are clear.
Re: Google Web Designer (2013)
#127Earlier quoted context omitted.
can you use it in a few very typical sentences, that aren't odd at all in your world?
"We have to work on the creatives to show to the client next week."
would you be equally likely to utter,
"We have to work on the creatives to show to the client next week."
and
"We have to work on the ads to show to the client next week."
(in the way that a programmer could just as easily write, "I have to make some changes to the code" and "I have to make some changes to the program.")
? If, however, you're not equally likely, is it because the second one has some different meaning? What is that different meaning?
Re: Google Web Designer (2013)
#128Google news again.. jihaa! No day without google news. It's odd how nobody is actually reporting about censorship and privacy issues in same rate.
Re: Google Web Designer (2013)
#129Earlier quoted context omitted.
The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
I also want to add page 13 of http://www.iab.com/wp-content/uploads/2016/04/VAST4.0_Update... to your list. I had the pleasure of reading all of the VAST specs recently, and right now viewability is a mess. Often people will pay IAS for a flash client that supports viewability for VAST 2.0 because that's what most publishers support. Being able to do this without that extra request for a flash container that then later grabs your actual video xml is going to help a ton.
Re: Google Web Designer (2013)
#130Earlier quoted context omitted.
Wow, that link is a truly amazing advertiser buzzword salad; it even has an on-brand "up and to the right" graph. It makes me long for the days when disabling Flash and pop-ups got rid of most web annoyances.
I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…
"Creative" is a well established commonly used term from the publidging and advertising worlds. Definition #2 at https://en.m.wiktionary.org/wiki/creative#Noun