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Google Web Designer (2013)

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Re: Google Web Designer (2013)

#91

Post by Chris2048 »

otabdeveloper1 wrote: post #74
logicallee wrote: post #72

Earlier quoted context omitted.

Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for exa…

> I can see why they would call it something other than "ads" (which obviously has negative connotations.) No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.

Would 'stuff' be an appropriate synonym?

Re: Google Web Designer (2013)

#92

Post by samuell »

udkl wrote: post #23
vcool07 wrote: post #17

Could any expert shed any information on why we lack a professional front-end WYSIWYG kind of editor for the web ? I remember tools like dreamweaver/frontpage existed a long time ago, but don't hear about them anymore. Is it something that's too hard to make or is it just that the market doesn't exist ?

There is https://pinegrow.com/ & to some extent Adobe Muse .... but I agree with the sentiment of there not being more options of WYSIWYG editors to choose from.

Ah, didn't know this one ... and even has a linux version, great. Thought macaw was the only option there (light app to be ran on wine), apart from adobe (which are getting too heavy, and thus way too problematic to run on wine).

Re: Google Web Designer (2013)

#93

Post by j45 »

rl3 wrote: post #61
j45 wrote: post #48

Earlier quoted context omitted.

In the past creating rich experiences was in things like Flash. With it's premature flogging, the side effect was there was little to actually and reliably replace the rich experiences it was able to create 2007-08. That's one reason seeing tooling like this, and Adobe Edge is something to look forward to.

> That's one reason seeing tooling like this, and Adobe Edge is something to look forward to. Adobe Edge is dead. https://www.adobe.com/products/edge-animate.html Note: As of November 2015, Edge Animate is no longer being actively developed. Prior to cessation of development it stagnated for a few years before finally being put down. Shame, really.

Appreciate the clarification, haven't looked at Edge in a long time. Adobe is known to put products in maintenance / off-shore mode where they stay zombie mode for a while.

Re: Google Web Designer (2013)

#94

Post by toypaj »

proyb2 wrote: post #70
moonlighter wrote: post #32

Earlier quoted context omitted.

Macaw is such a tool, runs on Mac and Windows. It's a free download at http://macaw.co (the product isn't updated anymore though; the devs have moved on).

macOS is no longer available download but I tried many way to search for it, Windows version still there.

macOS version is there:

http://download.macaw.co/1.6.1/Macaw1.6.1.dmg

Re: Google Web Designer (2013)

#95

Post by ssharp »

username223 wrote: post #82
logicallee wrote: post #67

Earlier quoted context omitted.

I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…

The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…

View ability measures if an ad was actually viewable. An ad might load fine but the user doesn't scroll down the page far enough to see it. Accurate viewability would take that into consideration.

Re: Google Web Designer (2013)

#96

Post by munchbunny »

exergy wrote: post #73
phormula wrote: post #69

Earlier quoted context omitted.

calling the actual ads 'creative' is common parlance in the display ad space. ( former Doubleclick employee )

Am I allowed to jump in and say I find it hugely annoying? It's almost worse than people calling it "Social" instead of "Social Media". It smacks of desperately wanting to be hip and cool.

You're misattributing motive.

It's just industry jargon that evolved over time. It's used because it compresses a key industry concept.

There's about as much motive to use the term "creative" to sound cool in advertising as there is to make "dongle" sound sexual in consumer electronics.

Re: Google Web Designer (2013)

#97

Post by logicallee »

shortformblog wrote: post #80
logicallee wrote: post #72

Earlier quoted context omitted.

Thanks for the clarification! I suppose I can see why they would call it something other than "ads" (which obviously has negative connotations.) When reading the link I quoted from, I actually didn't realize it was talking about ads. I thought it was talking about any kind of content. I do wonder about something. I thought that Mobile platforms have a distinct advantage in displaying ads, in that most people (for exa…

I work in marketing, "creative" is used for pretty much any kind of ad/marketing product while in the production process. No negative about it. It's like "hed" or "lede" in the journalism world.

can you use it in a few very typical sentences, that aren't odd at all in your world?

Re: Google Web Designer (2013)

#98

Post by munchbunny »

username223 wrote: post #82
logicallee wrote: post #67

Earlier quoted context omitted.

I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…

The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…

"Viewability" is an ad industry metric of "did your ad actually appear on screen, or was it below the fold?"

It's actually pretty hard to detect except through indirect means, one of which was to use a flash object to monitor for framerate changes. On-screen objects would render with a higher framerate. Google seems to have built out an API so that you can just explicitly check.

For marketers, this is actually a big thing because it means a key success metric (did people actually see your ad?) can be measured more reliably.

You can disdain advertising or marketing in general and you'd have a point, but what you quoted is actually describing a well thought out solution to a common industry problem.

Re: Google Web Designer (2013)

#99

Post by munchbunny »

Chris2048 wrote: post #91
otabdeveloper1 wrote: post #74

Earlier quoted context omitted.

> I can see why they would call it something other than "ads" (which obviously has negative connotations.) No, that's wrong. "Creative" is professional jargon, it refers to the content of the ad when divorced from the medium or the delivery channel.

Would 'stuff' be an appropriate synonym?

To the extent that you can assign arbitrarily specific meaning to any word as long as others know to decode it, you could in theory find and replace "creative" with "stuff" in our language and records.

But otherwise "stuff" is an ambiguous term and "creative" is industry jargon.

Re: Google Web Designer (2013)

#100

Post by shostack »

username223 wrote: post #82
logicallee wrote: post #67

Earlier quoted context omitted.

I only clicked through due to your comment, I wanted to see what you were talking about. You weren't kidding! I think I handle marketing speak pretty okay, but this: >Build beautiful HTML5 creative with ease. creative what - repeated later, "However, even though the amount of mobile and tablet work is expected to increase, cross-screen creative can be difficult to adopt". This just hurts so much. They don't want to c…

The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…

The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?"

This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space (like myself) will be familiar with. Yes it is "marketing to marketers" (not sure about the lesser remark), but that doesn't make it any less specific.

I'm not sure which specific page you are referencing, but this is all technical advertising jargon that means very specific things.

"Viewability" is a technical term referencing whether an impression is viewed by a user. As advertisers increasingly demand more transparency around ad inventory quality from publishers, viewability is a newer metric that the industry looks at. Here's a good starting point from the IAB for how they classify it [1].

Determining whether an ad has been in view has some technical challenges which you might be familiar with if you know much about front-end stuff. At a quick glance of your quote, this references improving the way a pages viewability of ads is measured on mobile by removing the need for Flash for sites to signal "hey, this ad impression is viewable (and thus more valuable)!" Flash bad, this good.

Here's some further reading[2] on the technical challenges from a company that handles inventory where these metrics are a factor.

Look, we get it, you don't like marketing. And yeah, my industry can lay it on thick sometimes, but this is about as poor an example of that as it gets.

[1] https://www.iab.com/guidelines/state-of-viewability-transact...

[2] http://productblog.appnexus.com/evolution-of-viewability-mea...

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