111–120 of 153 posts
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I work in marketing, "creative" is used for pretty much any kind of ad/marketing product while in the production process. No negative about it. It's like "hed" or "lede" in the journalism world.
can you use it in a few very typical sentences, that aren't odd at all in your world?
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The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
What happens is people only associate advertising with marketing, which is really only one piece of it. Furthermore, they take one type of advertising, with data-hungry and sometimes intrusive online ads, and extrapolate their negative feelings towards that to ALL of marketing. Thus, anyone involved in marketing is a lesser person than them.
Earlier quoted context omitted.
The whole site is a treasure, the apogee of marketers marketing to lesser marketers: "Today we’re excited to announce new DoubleClick precision marketing innovations..." Including this: "a new JavaScript API in Google Chrome, called Intersection Observer, which provides viewability measurement for your mobile and desktop web placements without the need for Flash. Built directly into the Chrome Browser, Intersection O…
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
I just checked out the included templates. At least the first 20-30 are all ad templates, one of which is a full-screen mobile interstitial! That's the same element that just got an SEO finger wag from the Google Webmaster Central Blog[0]. _Just_ as the list of templates started getting interesting with some Youtube slider-thing integration, it came to an end. So yeah, this seems to be aimed at folks who need to buil…
> That's the same element that just got an SEO finger wag They are not going to wag themselves, so it only makes sense to include Google's ad template into Google's editor for creating Google Ads :) (I guess half of this comment that's not a joke is it looks like internal tool gone public for mostly PR opportunity.)
Do as we say, not as we do, always a credible way to run a business.
Earlier quoted context omitted.
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
So since you're either a marketer or someone who works closely with them at least, I have a serious question. Why can't you guys be happy with simple, unintrusive text ads on websites? Why do you need to bombard people with autoplay video, audio, etc. and annoy them to death? I have never heard of a single consumer who enjoys this experience yet it's employed by everyone.
Earlier quoted context omitted.
The negativity is really uncalled for. You could simply say "I don't understand, and haven't bothered to Google for 5 seconds what some of these confusing terms mean--can someone please clarify?" This stuff is all geared at advertisers who want better tools for designing ads and landing pages, and publishers who want to create ad supported sites more easily. So they are using industry jargon that people in the space…
So since you're either a marketer or someone who works closely with them at least, I have a serious question. Why can't you guys be happy with simple, unintrusive text ads on websites? Why do you need to bombard people with autoplay video, audio, etc. and annoy them to death? I have never heard of a single consumer who enjoys this experience yet it's employed by everyone.
Marketers aren't dumb.. they wouldn't invest so heavily in this if it wasn't effective.
Earlier quoted context omitted.
So since you're either a marketer or someone who works closely with them at least, I have a serious question. Why can't you guys be happy with simple, unintrusive text ads on websites? Why do you need to bombard people with autoplay video, audio, etc. and annoy them to death? I have never heard of a single consumer who enjoys this experience yet it's employed by everyone.
I'm no marketer but nobody want to read an ad for fun. You have to shove it onto their face. Even if you are angry, now you know about the product and the idea of buying it might get to you later on. I guess it is something along those lines.
Advertising itself is not a bad thing, it's a critical part of any capitalist society. I just don't understand how we got to the point where seemingly every ad is as annoying as it could possibly be, that every ad company is just in a race to the bottom of "how can we be as intrusive and unsubtle as possible."
Earlier quoted context omitted.
So since you're either a marketer or someone who works closely with them at least, I have a serious question. Why can't you guys be happy with simple, unintrusive text ads on websites? Why do you need to bombard people with autoplay video, audio, etc. and annoy them to death? I have never heard of a single consumer who enjoys this experience yet it's employed by everyone.
Nobody enjoys getting email spam, but it is still very popular.. why? Because it still works. Marketers aren't dumb.. they wouldn't invest so heavily in this if it wasn't effective.
Those are two different distinct forms of marketing, one of which I have no issue with, other than my impending financial ruin.
It looks like they are positioning this as an efficient way to create ad units, not entire websites. Maybe it should be called Google Ad Designer?
That was my first thought. If so, maybe this will make those ads suck less?