I've said before that Social Media is our generation's "cigarette".
Very much like in the early days, people just didn't have any awareness that cigarettes were harmful. Hell, everybody was doing it (see Mad Men).
I've learned from day trading and investing is how much we downplay herd psychology. Our society has geared us to beat any sense of opposition as hostile. Our evolutionary process have selected individuals based on how well they are able to blend and we feel instinctively safer in large numbers (def. mech. against predators). We are social creatures so they say.
But history is filled with instances were the crowd behaves very predictably over and over because the underlying constraints of group think are there. Social media is particularly aggravating medium for which false,fake,wrong have greater mobility than facts and common sense.
Besides the dissemination of false information which is harmful to our society and individual as a whole, perhaps the sheer noise and frequency of sensationalist artifacts is the biggest perpetrator of all.
It's only recently that we are beginning to become aware of the what if effects of being exposed to so much "spamming with our running commentary of bullshit masquerading as insight". So far, studies have confirmed that it's negative on the individual.
Having said that, there's plenty of people who don't care. They are happy uploading selfies and food they are about to digest and poop out in 12 hours. It's fleeting moments that are so ephemeral, information that otherwise would be irrelevant, insignificant noise, is being magnified through the crowd effect that social media platforms exploit and engineer to grow their user base.
Our low interest money has created a whole new economy where the number of active users without any doubt, taken at it's face value rather than examining it's intrinsic worth.
Just how important is it for everybody to be so connected and knowing every possible detail going on with everybody else?
For me, not very, and I've for the most part (besides HN & Reddit) have embraced off the social media grid lifestyle 3 years ago and I'm fucking loving it so far. I feel happier.
I'm not perfect as I use HN & Reddit. Although, I do spend less and less time on those platforms and experience more joy as well.