I recommend the takeaways you get from this thread (especially as someone in Spam & Abuse) to communicate with those you work with and your superiors at El Goog.
- Automation is going to be the end of your job. Not because your job will be replaced by an algorithm, but because overuse of algorithms is leading to the collapse of trust people place in Google. Major actions like the banning of someone's Google account should never be done by algorithms. If you can't afford the humans[0], you shouldn't be in the business of holding people's valuable data.
- The support and appeals process must be human. Ever tried Microsoft's Answer Desk? Talking to humans isn't difficult even with one of your largest scale competitors, even for free tier products. Humans want to talk to humans, and Google's customer base consists of humans. FastMail ticket support? Incredible. It feels like Google isn't even trying to treat customers well in comparison.
- Google shafted 200 of their customers, and from the looks of it, this thread has another 200 ready to leave. The Guardian just picked up the story, so expect this effect to continue. One bad behavior by automation can cost you multiples of damage, especially if someone writes a blog post about the incident.
[0]Google can definitely afford the humans, especially with that princely sum they have stashed in offshore accounts.