Earlier quoted context omitted.
The content on the page does a very poor job of explaining what it is and why we should care. It's only until I saw the KDE developers at the bottom that I realised it's a graphical desktop environment but for your mobile phone. It's FOSS so it's hackable, as in you have access to the source code and development is done in the open and contributions are encouraged. The target developer phone seems to be the LG Nexus…
Yea, the Plasma Mobile home page doesn't really make a strong pitch towards a potential user. For mobile developers, the biggest difference is that they'd be using the Qt framework instead of the Android framework. So the pitch at least for mobile developers, should be why it's a more pleasant and better (and more productive) experience to develop mobile apps with Qt vs the Android frameworks. I'm not how much better…
I switched to Plasma 5 about a year ago, when the first stable version landed on Arch linux. It's been a daily driver since. Initial versions had lots of bugs in them - persistently high CPU usage. Sometimes the desktop hung for no fault of the user. Proper resumption after standby/resume was a lottery. On the plus side, the Breeze theme was a breath of fresh air compared to the older Oxygen theme.
Since version 5.6 was released things have improved and keep getting better with every new version. There are still occasional cockups with Intel graphics drivers leading to high CPU usage. The problem though seems to stem from the Qt libraries. Some GTK 3.x apps don't show proper widgets (blame Gnome devs for not having consistent themes for 3.x versions). I did give other DE's a go - Gnome 3.xx, Cinnamon, XFCE etc., but always ended up switching back. Plasma offered the best mix of customizability, performance and aesthetic appeal for me.