Earlier quoted context omitted.
From a popular perspective - you are maybe right - they 'sexified' something not quite so sexy. However - I suggest this won't work out like the iPhone. Why? Because --> 'new roofs' are not built that often, by that I mean new homes and roofing replacements. And the construction industry has totally different dynamics. Putting on a 'regular' new roof is expensive. Most people won't consider this tech unless their hom…
Another major difference: iPhone was a platform. As more people bought the iphone, - the phone became more attractive to 3rd party accessory makers (protective cases, cables, etc) and apps makers. - the phone itself became more valuable to owners, as more complementary products became available. - the phone became more valuable to Apple, who could get feedback and make the phone better. The hockey stick on the analog…
Electric motorcycle or RV for the weekend or electric lawn mower. Just throwing it out there.