Earlier quoted context omitted.
Off the top of my head, I remember Apple under Sculley/Amelio* as - proliferation and fragmentation of Apple hardware - licensing of the OS to other hardware makers Under Cook, - Apple processors - improvements in manufacturing (materials, component integration, energy efficiency) These seem to be much longer-term projects than what was happening under Sculley. What are you thinking of in particular in terms of "imme…
Apple processors and improvements in industrial engineering happened before Cook took the helm. You could argue those were under Jobs's watch... And yes the increase of revenue in services is safe, stable bet. But offering music and email and image storage doesn't seem to be be groundbreaking services to me.
Also agreed that Apple's services aren't groundbreaking. I mentioned them only in response to "Lots of revenue are being made from iCloud subscriptions to Apple Music." I generally don't think much of iCloud other than being frustrated with contact syncing, and don't use Apple's email and image storage at all. I find Apple Music annoying and iTunes software horribly frustrating.