Soylent made such a big deal of being a "tech company", and boasted about their overdesigned web infrastructure for a business that did two transactions a minute. What they didn't have is advanced technology on the production side. They write about "sending samples out" to external labs. It's not like they had an automated lab constantly sampling their production line and posting the results to the web. There are pro…
One of the biggest flaws of the tech industry is the belief that being a tech expert is enough to disrupt other industries in which they don't have any expertise. Sometimes they get lucky and it works despite something like Uber's or Airbnb's total ignorance of the law. Sometimes it fails like with numerous cryptocurrency companies relearning why the finance industry has so many dang regulations. Seems like Soylent i…
IMO they had a pretty good idea but tried to execute things in a rather vague way instead of consulting the actual experts in this field.