Earlier quoted context omitted.
Sounds like there's asymmetrical information, a great place for a startup to break into. Or create a better marketplace for seeds!
The question is there really anything to "disrupt" and is the market worth it for a startup? I live on a horse farm and as a result, need to buy hay. Our main "hay guy" is a farmer and his son who lives about 1/2 hour away, has great prices and charges a low fee (usually: sometimes he doesn't bother charging) for delivery. There are online hay markets, and Craigslist. They don't bother with any of that. They just ask…
So much success in business is still meeting face to face with people, building interpersonal connections, and performing classic networking. When I'm mentoring younger family members and friends, I stress this a lot.
I'm not knocking e-commerce, but you cannot underestimate the power that a friendly 5 minute conversation has.