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Vine will be discontinuing the mobile app

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Re: Vine will be discontinuing the mobile app

#102

I don't get it. Why not make it Twitter's Dedicated Video App as vine already has a strong network which can be built upon. Very soon Facebook will release their dedicated video app and Twitter will be looking clueless. I don't get big companies

Vine's limitations held it back. Square video and 6 seconds does not a good video app make. In order to appeal to businesses that would actually pay for video (ad agencies, news) they'd have to completely remake the app to account for different aspect ratios and videos longer than 6 seconds.

When twitter.com already has videos that support those features why keep an antiquated app around?

Re: Vine will be discontinuing the mobile app

#103
I had bought some Twitter stock earlier this year, and immediately sold it when the buyout rumors started because I knew it wouldn't get a bid higher than that with Jack at the helm.

It is dismal that they walked into meetings with Google, Salesforce, Disney, etc and they turned up their nose. Truly telling.

I've been a very harsh critic of Twitter's leadership, especially Jack Dorsey for a while now. Think of this scenario, the NFL just signed a distribution deal with the NFL, something they will probably lose money on. However, the NFL just released new social media rules barring gifs and replays until after the game. How did Twitter's leadership not put this together? You already have an existing relationship and leverage with the NFL.

You could have easily managed to make replays exclusive to Vine. That's exactly what Vine is good for. Imagine NFL teams having to post your social network on every other social network so people could watch replays? No one cares about Thursday Night Football, it's a garbage schedule with low ratings. The money was with the replays, and they completely missed the boat on leveraging their platform with the NFL's new rules.

That's just one example of total incompetence. Twitter is lucky that it is now a backbone to journalism more so than Facebook, if that ever gives way...watch out.

Re: Vine will be discontinuing the mobile app

#104

Earlier quoted context omitted.

I can't help it, but I find it amusing to see Twitter and vision in the same sentence. I think the lack of vision is Twitter's biggest problem right now, and not having a dedicated CEO doesn't help.

I agree, but surely as a public company there needs to be some kind of vision somewhere :)

A surprising amount of companies have "make money" as their only vision. Twitter is just bad at making you think otherwise.

Re: Vine will be discontinuing the mobile app

#105
post #48

Never used Vine, and the videos from it never worked on my browser, but this is truly shocking. Like, Google Reader shutdown level shocking. Twitter is seriously clueless if they weren't able to make any use of such a popular service. Especially when Periscope is still running somehow. Though it's only a matter of time for that too now.

Periscope may stick around for a while only because of the current obsession with live video. As soon as Facebook gives up on live (or at least stops focusing so much on it), Twitter will follow suit and fold up Periscope. If I were an engineer on that team, I'd do some proactive job hunting.

It all comes down to the engagement metrics. Facebook and Twitter will stick with live video as long as people keep watching. Same reason Twitter pulled Periscope viewing in to the main app - helps them pump up the numbers.

Re: Vine will be discontinuing the mobile app

#107

Earlier quoted context omitted.

Twitter has another dedicated video app, Periscope.

To describe Vine and Periscope as "the same" because they are both "video apps" is like saying blueberries and a potato salad are the same because they're both food.

They're not the same. They are the same in that they are both dedicated video apps.

Whatever dedicated video app Facebook is going to release one assumes that it will probably be a lot more like Periscope than Vine.

Re: Vine will be discontinuing the mobile app

#108
post #54

I applaud Jack for making a big move to try to save Twitter. I hope to see more big bets from them, especially in the main app. The current course clearly isn't working.

'Current Course?' I've been hearing about Twitter for 7, maybe 8 years, working in and out of startups and corporate developer culture. There's universally one thing I've always heard about the company - 'what's their plan?' 'how are they going to monetize?' 'where's the money coming from?' This hasn't changed, or even become more or less obvious in almost a decade.

I can't tell if you're agreeing or disagreeing with me ...

Sounds like you agree?

Re: Vine will be discontinuing the mobile app

#109
post #18
post #6

Instagram (Facebook) ate it. Would be nice, by the way, if they could release the source code. Having such an example of a Flask app would be very useful for the community.

I believe Instagram uses Django https://engineering.instagram.com/web-service-efficiency-at-... In any case it's still a pretty popular site/app on it's own. I don't see Facebook killing it anytime soon.

Here is a fun read on how Django came to be: http://www2.ljworld.com/news/2015/jul/09/happy-birthday-djan...

Re: Vine will be discontinuing the mobile app

#110

comScore reports just under 5m uniques for Vine.co last month. It may be down on the height of its popularity but 5m unique users is a decent mass of people to monetise. Seems an odd thing to kill and not at least try to sell.

I think this is the wrong way to look at Vine's impact.

If you search Youtube for monthly Vine compilations (ie Oct 2016 Vines) these videos have millions of views - enough to make some of these Vine stars into minor celebrities (look up King Bach).

Vine pretty much started the short form video craze.

Twitter missed the opportunity to make it so people visited the Vine app to view these compilations, which would have maybe encouraged the creators to only make content for Vine.

They dropped the ball, and now the top creators all use their competitors.

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