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Vine will be discontinuing the mobile app

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Re: Vine will be discontinuing the mobile app

#71

Post by corobo »

kristianc wrote: post #68
corobo wrote: post #31

Earlier quoted context omitted.

How would you go about making any money off it though? Nobody's going to sit through an ad when the video is only a few seconds long

Isn't the exact same criticism relevant to Snap too? They're solving it by bringing native content from partners on board - would have thought Twitter would do the same with Vine.

I don't know what snapchat are doing these days, my friend circle stopped using it a while back. I mean it's probably relevant if it's all still images/videos that delete themselves.

How do they go about their adverts for the uninitiated?

Re: Vine will be discontinuing the mobile app

#72

Post by nerfhammer »

OoTheNigerian wrote: post #36

I don't get it. Why not make it Twitter's Dedicated Video App as vine already has a strong network which can be built upon. Very soon Facebook will release their dedicated video app and Twitter will be looking clueless. I don't get big companies

Twitter has another dedicated video app, Periscope.

Re: Vine will be discontinuing the mobile app

#73

Post by rtkwe »

danielcampos93 wrote: post #50

but what about all the vine stars? What will they livelihood become?

Switch to Instagram or youtube probably. I'm wondering how much they were able to actually make given Vine was unmonitized so any money had to come from outside deals like brand deals.

Re: Vine will be discontinuing the mobile app

#74

Post by winteriscoming »

Never used Vine app and the vine video don't render on my browser which has flash disabled. But having just read the features of vine app, I'm surprised Twitter decided to let this go. An app which allows creating and playing 6 second video in a loop would, IMO, have been a good fit for advertising content creators and Twitter could have used Vine as one core product in their advertising platform - after all advertising is what is considered as the primary way to make money from services like Twitter.

Re: Vine will be discontinuing the mobile app

#75

Post by Touche »

corobo wrote: post #67
Touche wrote: post #61

Earlier quoted context omitted.

It's fun that we consider 3 minute clips to be "long form" nowadays. When YouTube was being bought people said that it only consisted of short amateur clips and copyright violations; two things advertisers would supposedly not be interested in. Now I'm not saying that Vine is the next YouTube or even that it is monetizable, just that "we haven't figured it out yet" is not a convincing argument, and surely its userbas…

Well to be honest I'm not a hive mind. When I said long form it's quite likely I was mistaken. I was under the impression YouTube started with 15 minute videos which is infinitely longer than 6 second clips or whatever vine is. "We're losing money on it and have to fire people from the main company we should probably not keep this thing alive and we dont want competitors to our main product now it does videos neither…

What in Twitter's past makes you believe that b/c they are making this decision that it must be the right one? What decisions in their past instills this confidence?

I think Twitter is just failing hard right now and the shit has hit in the fan with investors. They are now on the "let's focus on our core product" phase of failing and hey, maybe it'll work, but that doesn't mean Vine is worthless.

Re: Vine will be discontinuing the mobile app

#76

Post by kristianc »

corobo wrote: post #71
kristianc wrote: post #68

Earlier quoted context omitted.

Isn't the exact same criticism relevant to Snap too? They're solving it by bringing native content from partners on board - would have thought Twitter would do the same with Vine.

I don't know what snapchat are doing these days, my friend circle stopped using it a while back. I mean it's probably relevant if it's all still images/videos that delete themselves. How do they go about their adverts for the uninitiated?

They have a section called 'Discover' where they've invited BuzzFeed, Cosmo, Sky News to produce native content for them that links to their web properties.

They're consumed as part of the regular Snapchat experience and an extension of the Snapchat 'Stories' idea.

Re: Vine will be discontinuing the mobile app

#77

Post by jkarneges »

xyzzy4 wrote: post #57

Congress should make it illegal for a public company to shut down apps that see this much usage, unless the employees are quitting. Some users have 12 million followers.

Publicly-traded companies are still private sector. If Twitter were funded by taxes you might have a point.

Someone should start an insurance company for startup users. ;)

Re: Vine will be discontinuing the mobile app

#78

Post by cunotaco »

corobo wrote: post #67
Touche wrote: post #61

Earlier quoted context omitted.

It's fun that we consider 3 minute clips to be "long form" nowadays. When YouTube was being bought people said that it only consisted of short amateur clips and copyright violations; two things advertisers would supposedly not be interested in. Now I'm not saying that Vine is the next YouTube or even that it is monetizable, just that "we haven't figured it out yet" is not a convincing argument, and surely its userbas…

Well to be honest I'm not a hive mind. When I said long form it's quite likely I was mistaken. I was under the impression YouTube started with 15 minute videos which is infinitely longer than 6 second clips or whatever vine is. "We're losing money on it and have to fire people from the main company we should probably not keep this thing alive and we dont want competitors to our main product now it does videos neither…

For a very very long time, YouTube wouldn't let you upload videos longer than 10 minutes.

Re: Vine will be discontinuing the mobile app

#80

Post by strictnein »

Grue3 wrote: post #48

Never used Vine, and the videos from it never worked on my browser, but this is truly shocking. Like, Google Reader shutdown level shocking. Twitter is seriously clueless if they weren't able to make any use of such a popular service. Especially when Periscope is still running somehow. Though it's only a matter of time for that too now.

If Jack looks at Twitter as fulfilling some sort of social purpose, Periscope falls much more into that scope than Vine.
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