This is absurd. Gizmodo owes no apology. They're journalists (however loosely) and a journalist's job is to report the W's, including the who. It's a relevant fact, and one of great interest, how an iPhone prototype wound up lost at a bar. They've been pretty clear the whole time that it was an honest mistake on the guy's part. Could happen to anyone. They most certainly did not smear the guy at all. I don't think th…
They're journalists (however loosely) If by "loosely" you mean "not at all", then I'd agree. and a journalist's job is to report the W's, including the who. It's a relevant fact, and one of great interest, how an iPhone prototype wound up lost at a bar. It's a relevant fact that it was lost at a bar. Publicly shaming the individual, though? Doesn't add a damn thing to the story. In fact I'd say they were overly gener…
Sometimes solid reporting causes shaming, such as when someone does something wrong. It's unavoidable, if occasionally regrettable. Shaming is not unethical in that respect, it's simply exposition of facts. It's no less relevant who dropped the iPhone than who leaked Valerie Plame's name.
They didn't go out of their way to shame him. They didn't say "he check out what this donkey did, I sure hope he gets fired for it". They in fact mentioned many times that it could happen to anyone.
It's quite relevant who did it because it gives you a picture of how it happened. It's also a great look into Apple's closely-guarded secrecy. Who would have suspected that engineers are taking next-gen phones to bars?
It's also standard operating procedure in journalism to name who.
The reaction against this is nothing more than "there but for the grace of God go I" which is not a valid reason to call for an apology. It's not that Gizmodo did anything wrong, which they clearly didn't, at least not in naming him. (Perhaps buying the phone crossed a legal or ethical line, but that was clearly not OP's problem.)