Earlier quoted context omitted.
Seems quite the opposite to me - he provided these artists with work and an income. The value was in creating the portal that connected consumers with producers (the artists), and taking a cut for this service. Everybody wins.
He literally listed SEO as the most important part of the business. Which means he seized control of a location(Google ranking) and then sold it back to those who could not compete with his Google rank. No sure where "Everybody wins" in that situation.
Out of these, some will still be top 10, the rest will be behind.
Every artist who uses his platform wins since thats what connects them to consumers and work orders.