Earlier quoted context omitted.
> As one anecdote, the paper ran an advertising campaign telling people not to use the website on Sundays. ... but why? What did they hope to achieve by that?
I don't know for sure, but Sunday newspapers are typically filled with ads and coupons for local businesses. It's probably the day that is most profitable for newspaper and ad sales together. Why they choose Sunday to stack in ads and coupons, I don't know. Might be related to Church services, I wonder if it's the same for newspapers in other countries?
Thursday is the other big day, especially for car ads.